Big Brands Need To Do SEO, Too

Big brand? “Get over yourself,” says Shari Thurow, when it comes to SEO. In her Big Brands Equal
Big SEO Opportunities
column on ClickZ today, she looks at how being a big brand can give you opportunities in search engine optimization but doesn’t mean guarantees if
you aren’t willing to accommodate search engines. That’s especially so give there are smaller, nimble companies who will.

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Solving the agency search intelligence gap

How can agencies fill the voids in their search intelligence? Ian O’Rourke, CEO, Adthena, and Stephen Davis, Global Product Leader for Media Intelligence, Kantar shed light on this dilemma.