Both the BBC and ZDNetUK report that online betting will be available in March on the Yahoo UK and Ireland site via a joint venture with UK-based betting exchange BetFair. The service will be called Yahoo! Betting.
The exchange will be accessible through the sports and finance sections of Yahoo as well as from other areas across the portal.
The biggest impact here will be in the advertiser workflow. Great news for those seeking efficiency and less time spent on the Bing platform.
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
This morning, Merkle released their quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-filled read.