Do you remember the Reuters story (and blog post) about a baby in Romania being named Yahoo? Well it turns out that story was fiction.
Reuters is now reporting that the reporter of the story has been fired.
More in the article: Reporter fired over fake Yahoo baby.
The biggest impact here will be in the advertiser workflow. Great news for those seeking efficiency and less time spent on the Bing platform.
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
This morning, Merkle released their quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-filled read.