Word in Publisher’s Weekly story (sub req.) that Pulitzer Prizewinning Washington Post reporter David Vise has signed a deal with Bantam Dell to author a history of the Google titled: The Google Story.
Vise will tell the story as a chronological narrative that also embraces the populist style of the company, its technological expertise and the challenges success has brought.
A federal court is making Google connect AdX and DFP to Prebid and let rival publisher ad servers access AdX demand. Publishers may have to wait up to 15 months for the doors to actually open.
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The first problem with finding a good GEO conference is deciding what the field is actually called, believe it or not. Some organizers use generative engine optimization. Others…