The article: Sensis confident of online advertising success, takes a look at how the company’s ownership of content gives Sensis an advantage over Google, Yahoo, and others in Australia.
“The winner in this market will be the organisation that can collect and organise the content most efficiently and be able to publish it in many forms – voice, wireless (for handheld wireless computers and mobile phones), PC internet and print,” said Greg Ellis, general manager of Sensis Search