Via Andy Beal, news that SEMPO board member Christine Churchill will not be
standing for reelection in the process currently underway. In Stepping Away From SEMPO, she explains her primary reason, sadly, is her brother’s battle against
cancer.
She also reflects on how the group has grown. It’s not how she envisioned, and while wishing those to carrying it on the best, she also ponders if time will show a need for
multiple search marketing groups.
A federal court is making Google connect AdX and DFP to Prebid and let rival publisher ad servers access AdX demand. Publishers may have to wait up to 15 months for the doors to actually open.
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