Short article in the Wall Street Journal today (sub req) about AOL’s move plans to offer moore free content for non-subcribers.
John Buckley, an AOL spokesman, says the current free site is basically a marketing tool for the paid subscription service. “You can look at the current [free] site as a Yugo,” Mr. Buckley said, referring to a low-cost Yugoslavian car. “We’re going to build a Bentley.”
Verizon has agreed to acquire Yahoo's operating business in a $4.8 billion cash deal, sealing the fate of one of the internet's pioneering giants.
Google trounces Yahoo and Bing when it comes to ad impressions and CTR, but the numbers are much closer than they were three years ago. Less competition - and lower CPC - is definitely a factor.
To compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic.
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