The Industry Standard reports that Nikesh Arora, former chief marketing officer and member of the management board at T-Mobile, has been named the head of Google’s European operations.
Arora will work from Google’s office in London. He’s the first vice president outside of the United States.
A federal court is making Google connect AdX and DFP to Prebid and let rival publisher ad servers access AdX demand. Publishers may have to wait up to 15 months for the doors to actually open.
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The first problem with finding a good GEO conference is deciding what the field is actually called, believe it or not. Some organizers use generative engine optimization. Others…