>From the article, “Gmail, which is still in testing, now carries an ad unit with advertiser links underneath messages instead of on the right side. The sent-message page now contains ads, too. Previously, Gmail showed ad links only on the side of incoming e-mail messages. The ads and related pages are now displayed in a light-blue shaded box, while previously they were carried against a white background.”
A federal court is making Google connect AdX and DFP to Prebid and let rival publisher ad servers access AdX demand. Publishers may have to wait up to 15 months for the doors to actually open.
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