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Articles on Video

The latest stories about online video, including guides for using web videos to promote and sell your products.

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  1. Video Ad Views Hit All-Time High: 13 Billion

    The latest data from the comScore Video Metrix service shows that 182.5 million Americans watched 39.3 billion online content videos in March 2013, while the number of video ad views reached an all-time high at 13.2 billion that month.

  2. UbiquiTV: Video Fragmentation is the New Reality

    Digital video helps build reach beyond what TV can cost-effectively achieve alone among prized demographic segments. Marketers who quickly develop the competency to optimize across channels will have a significant advantage over the competition.

  3. YouTube Creator Playbook Adds 5 Tailored Playbook Guides

    YouTube recently added five tailored Playbook Guides – for education, media companies, music, nonprofits, and sports – to be used in conjunction with Version 3 of the Creator Playbook, which is the main resource for site-wide best practices.

  4. How Orabrush Harnessed the Power of Video Marketing

    What began as a small company in Utah turned into a multi-million dollar success story, thanks in part to YouTube. Orabrush is now one of the top subscribed sponsor channels on YouTube – just behind brands like Apple, Red Bull and Old Spice.

  5. YouTube One Channel Now Available for Everyone

    If you’re interested in building a successful channel on YouTube, you now must think about how to build a cohesive channel experience for your audience. Your channel strategy – and your ability to drive subscriptions – are critical to your success.

  6. Is YouTube Tuning Up a Music Streaming Service?

    YouTube is reportedly planning to launch a music streaming service later this year to compete with Spotify that will be tightly knit into Google Play and the Android ecosystem, will apparently offer both free and paid-for subscription models.

  7. Watch YouTube Do the Harlem Shake in New Easter Egg

    By this point, pretty much everyone has done The Harlem Shake or been subjected to a rendition. Now YouTube, the site responsible for hosting the videos of the viral dance clips, does the Harlem Shake. No, not the employees, the website itself.

  8. 5 Ways to Use Video to Connect With Customers

    Your audience loves video. They love to consume it, to share, and to be part of it. Push your video marketing to the max, whether it’s by using it to recognize your audience, provoke a reaction, tell a story, simplify confusing ideas, or entertain.

  9. 4 Tips to Create a Viral Video

    When creating videos, focus on high-arousal emotions and stay away from low-arousal emotions. Default to focusing on the positive more frequently than the negative, but don’t completely rule out negative content, it is still linked to virality.

  10. YouTube Readying Premium Service Launch?

    YouTube is reportedly working with a group of channel producers on a platform that will allow channels to charge users to access to the channels by paying fees ranging from $1 to $5 each month, as well as one-time pay-per-view video purchases.

  11. Is Super Bowl Advertising Money Well Spent?

    The Adobe Digital Index analyzes the consumption patterns of sports-related video content across devices and how web traffic is impacted by television advertising around the Super Bowl to determine whether marketers will win big or fumble Sunday.