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The latest data from the comScore Video Metrix service shows that 182.5 million Americans watched 39.3 billion online content videos in March 2013, while the number of video ad views reached an all-time high at 13.2 billion that month.
Digital video helps build reach beyond what TV can cost-effectively achieve alone among prized demographic segments. Marketers who quickly develop the competency to optimize across channels will have a significant advantage over the competition.
A U.S. district court judge has confirmed, once again, that YouTube operates within the rules of the Digital Millennium Copyright Act and is protected by safe harbor. The court said YouTube could only be held liable for material it knew existed.
YouTube recently added five tailored Playbook Guides – for education, media companies, music, nonprofits, and sports – to be used in conjunction with Version 3 of the Creator Playbook, which is the main resource for site-wide best practices.
Video is a powerful way to reach audiences both for publishers and advertisers. Marketers already know people are watching online video more than ever. A new Adobe Digital benchmark report reveals what, when, and how people are watching.
Ever been watching a HD YouTube video and wondered what it would look like in crappy VHS quality? Me neither. But someone at YouTube did, and now we have a new YouTube Easter egg. Enable tape mode has been added to honor the first VCR's birthday.
What began as a small company in Utah turned into a multi-million dollar success story, thanks in part to YouTube. Orabrush is now one of the top subscribed sponsor channels on YouTube – just behind brands like Apple, Red Bull and Old Spice.
Set yourself up for a successful transition to the new design by optimizing these basics and having a robust strategy to foster engagement. While the impact for those advertising on YouTube will be minimal, there are some changes to keep in mind.
YouTube's milestone is important to more than 1 million content creators from over 30 countries who are earning money from their YouTube videos, as well as more than a million advertisers. Also, YouTube search data is now available on Google Trends.
178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion, comScore reports. A rising tide is no longer lifting all the boats. There are winners and losers in the latest data.
If you’re interested in building a successful channel on YouTube, you now must think about how to build a cohesive channel experience for your audience. Your channel strategy – and your ability to drive subscriptions – are critical to your success.
YouTube is reportedly planning to launch a music streaming service later this year to compete with Spotify that will be tightly knit into Google Play and the Android ecosystem, will apparently offer both free and paid-for subscription models.
By this point, pretty much everyone has done The Harlem Shake or been subjected to a rendition. Now YouTube, the site responsible for hosting the videos of the viral dance clips, does the Harlem Shake. No, not the employees, the website itself.
Your audience loves video. They love to consume it, to share, and to be part of it. Push your video marketing to the max, whether it’s by using it to recognize your audience, provoke a reaction, tell a story, simplify confusing ideas, or entertain.
When developing your video strategy, it’s important to ask yourself what you’re looking to gain from it. Start by defining your approach and establishing if your goals are realistic and attainable. Do you want to go viral or improve your site's SEO?
Targeting your audience, optimizing your videos, promotion, and measuring your campaign's effectiveness all are critical pieces when marketing on YouTube. Learn how one insurance company's recent ad campaign did all that and saw views skyrocket.
When creating videos, focus on high-arousal emotions and stay away from low-arousal emotions. Default to focusing on the positive more frequently than the negative, but don’t completely rule out negative content, it is still linked to virality.
Budweiser’s 2013 Super Bowl ad featuring their famous Clydesdales — and introducing their newest foal, who was just 7 days old during the shoot – was the big winner this year and maybe for all time. Here's a look at the most viewed ads on YouTube.
YouTube is reportedly working with a group of channel producers on a platform that will allow channels to charge users to access to the channels by paying fees ranging from $1 to $5 each month, as well as one-time pay-per-view video purchases.
The Adobe Digital Index analyzes the consumption patterns of sports-related video content across devices and how web traffic is impacted by television advertising around the Super Bowl to determine whether marketers will win big or fumble Sunday.
