Subscribe to these social media channels for reading recommendations and community discussions on Video.
The latest stories about online video, including guides for using web videos to promote and sell your products.
RSS
Working closely with Google, the Richard Petty Driving Experience team implemented a “hugely successful” YouTube TrueView in-stream ad promotion that raised viewership from just over 14,000 to more than 117,000 during a 30 day promotion.
The car brands and ad agencies that made the most viewed YouTube ads of yesterday’s big game have put seven new plays into the next edition of the Creator Playbook that other marketers and advertisers are likely to use again in the future.
Yesterday, President Barack Obama participated in a “virtual town hall” with citizens from across the United States in a Google+ Hangout. Obama fielded mostly pre-selected, but some spontaneous, questions from the West Wing.
Unruly Media has just unveiled a new viral video chart of the greatest Super Bowl commercials of all time. The social video advertising experts at Unruly have also created a second viral video chart of top Super Bowl ads of 2012.
Typically, TRX aims to spend $40 on online advertising for each sale it generates from its ads. When TRX tested YouTube for the launch of a new product, the company generated an advertising cost per sale of $14, about 65% lower than their average.
Ready for some more crazy YouTube stats? In the next minute, 60 hours of video will be uploaded to YouTube, and by the end of today, 4 billion videos will have been watched around the globe on the world’s most popular video-sharing site.
According to comScore, 182 million U.S. Internet users watched online video content in December 2011 for an average of 23.2 hours per viewer. The amount of time spent viewing videos has increased 58.9 percent in the past 12 months.
Featuring exclusive, original, curated short-form videos, Metacafe is working to meet a demand for entertaining content and is creating scalable ways for marketers to connect with this hard-to-reach 18-to-34 year-old male demographic with M.E.N.
Social TV start-up Miso has launched SideShows, or interactive content experiences that play on users' iPhones while they watch TV to deepen engagement with the second screen. One partner, Discovery, has the in-house social media team produce content
A look at a few video marketing trends we can expect to see, including how much video Americans will consume, how you can forecast video and search trends with Google Insights for Search, and whether YouTube’s 100 new content channels will succeed.
Hundreds of YouTube partners earn six figures annually from YouTube, and even more are making more than $1,000 every month. You could be, too. Here are some video marketing tips and secrets for YouTube success.
The year began with news that YouTube was exceeding 200 million mobile views per day and ended with a big redesign that put a big focus on Channels. Here’s a look back at the biggest stories that helped shape the video marketing landscape in 2011.
Can you create a YouTube video to influence public opinion without a video camera? Well, four new animated videos use Xtranormal Movie Maker, which lets you to turn anything you type into a fully-animated CG movie, to promote a point of view.
Late last week, comScore Video Metrix released its November 2011 U.S. Online Video Rankings. Instead of recounting how big YouTube is, let’s take a closer look at one of the other online video players: Hulu, who have seen their audience grow 23% YOY.
Unruly Media are at it again. A week ago, they announced the top 20 Global Social Video Ads Chart of 2011 in partnership with Mashable. And now Unruly has unveiled Viral Spiral, an infographic that shows the most shared video ads from 2006 to 2011.
Google has purchased the copyright management group RightsFlow for implementation on YouTube and other Google properties. The technology will be used to identify the use of copyrighted music and make appropriate payments to the rights holders.
According to comScore Media Metrix, nearly 1.2 billion people watched 201 billion videos online globally during October 2011. Do those numbers seem big? That's because this is the first time comScore has released global figures for online video...
A study of 2400 participants were placed in 3 groups: TV only, YouTube only, and TV plus YouTube. The latter group showed twice the brand recall of the TV-only group for 15 second ads, and one and a half times the brand recall for 30 second ads.
Unruly has announced the 2011 top 20 Global Social Video Ads Chart in partnership with Mashable. Topping the chart were Darth Vader, a Hollywood Megamercial, Angry Birds, Kate and Will, and singing hamsters. Witness the rise of the epic ads of 2011.
As online videos and media-based monetization of that content become more mainstream, ad views have skyrocketed. This year has seen 97 percent video view growth, but video ads have grown even more, with 7.2 billion ad views – a 128 percent increase.
