IndustryYahoo Sees Jump in Firefox Searches

Yahoo Sees Jump in Firefox Searches

Since replacing Google as Mozilla's default search engine, Yahoo has seen a surge in searches on the newest version of Firefox, according to data from December 2.

Just days after Yahoo replaced Google as the default search engine on Firefox as part of a five-year Mozilla partnership, Yahoo search was used three times as often on Firefox 34 than Firefox 33, according to website analytics company StatCounter.

The report found that on December 2, American Firefox users predominantly searched with Google, though significantly less so as they upgraded to version 34: 63.5 percent, versus the previous 82.1 percent. Bing searches also went down slightly, while Yahoo made up the difference, jumping from 9.6 percent to 29.4 percent.

statcounter

“At the moment the change is having a negligible impact on overall search share in the U.S., but if this early usage trend on Firefox 34 continues, then Yahoo could be on course to gain a number of percentage points,” says Aodhan Cullen, chief executive (CEO) of StatCounter, adding that Firefox 34 is still in its infancy.

Across all browsers on Monday, Google had 78 percent of the search share; Bing, 12.4 percent; and Yahoo, 7.9 percent.

Homepage image via Shutterstock.

Resources

The 2023 B2B Superpowers Index

whitepaper | Analytics The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing

whitepaper | Analytics Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook

whitepaper | Digital Marketing The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

whitepaper | Digital Marketing Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y