FindWhat, Espotting Rebrand As Miva

FindWhat is undergoing a name change and taking Espotting along with it. Miva, formerly the name of the FindWhat-owned Miva Merchant ecommerce storefront tool, is now to serve as the new umbrella name for all of FindWhat's operations. What are those now and how will they be rebranded? Here's a rundown:

  • FindWhat & Espotting paid listing networks that primarily cover the US and Europe will become "Miva Media." FYI, there is an existing Miva Marketplace site, but that seems primarily to rebrand FindWhat listings to Miva ecommerce tool users.
  • The Miva Merchant tools are to become "Miva Small Business." This site is clearly the new home for that, but the home page currently brings up the umbrella Miva information. Instead, try this page for what will likely be offered at the Miva Small Business site.
  • Comet Systems, which provides an adware-powered search toolbar, weather applet and other desktop software, will become Miva Direct.

FindWhat's ticker will change on June 13. Rebranding is expected to be complete by the end of this month. More details in this FindWhat press release. ClickZ also has further coverage in FindWhat to Rebrand as Miva, touching on acquisitions FindWhat made in 2004 that fuel the need for rebranding, as well as some recent tough times that a rebranding might help with.

Want to discuss? Visit our forum thread, Espotting & FindWhat to Re-Brand as Miva.

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Danny Sullivan was the founder and editor of Search Engine Watch from June 1997 until November 2006.

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