I've been spending a little time on Washington Post's new hyper-local classifieds-centric Express site (see recent ClickZ story), and noticed a link to an Oodle-sponsored dance video contest. (Oodle is powering Express's free and paid listings.) The Shake Your Oodle online contest is an extension of a series of charity college dance-off sponsorships Oodle has done recently. Starting March 29th and lasting 10-12 weeks, the broader contest allows people to upload homemade dance videos for a chance to win a year's subscription to Netflix's unlimited monthly service. Contest voters can search by city for related dance videos.
Tying in these charity event sponsorships with the YouTube-style CGM thing is an interesting move, perhaps more integrated than other CGM efforts that don't seem especially connected to anything else. I think the notion of engaging college communities through the local events and contest seems like a smart way to familiarize a tech-savvy, very neighborhood-centric bunch (they're stuck in or around campus, after all) with Oodle.