SEO Barry Schwartz AKA RustyBrick Joins Search Engine Journal

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While surfing the seamy underbelly of the Web we tracked down this scoop: former Search Engine Watch news editor Barry Schwartz AKA RustyBrick of SERoundtable fame has joined Loren Baker's Search Engine Journal, according to BlackHat Planet. We were unable to reach Barry, Search Engine Watch Forums member, to confirm the reasons behind his shocking move.

We know. You're as surprised as we are.

CORRECTION: Barry Schwartz DID NOT join Search Engine Journal.

However, the evidence shown (above) clearly indicates Barry Schwartz AKA RustyBrick is the pen-name for Ann Smarty AKA SEOSmarty.

How long SEO consultant Ann Smarty has been blogging as "RustyBrick" is not yet clear.

Exclusive! CORRECTION to the CORRECTION: Ann Smarty did indeed write the referenced post and apparently Barry Schwartz (who does in fact exist) is merely taking credit for Ann's post on Search Engine Journal.

We expect a full apology in writing from CartoonBarry soon.

UPDATE after the jump.

CORRECT CORRECTION to the CORRECTION: The renowned black hat SEO publication, Black Hat Planet, SCRAPED the Search Engine Journal post incorrectly. We patiently await their correction.

Our sincere apologies to all parties. We will (upon request) remove all links to Search Engine Journal, Search Engine Roundtable and SEOSmarty.com.

About the author

Kevin Heisler, formerly the executive editor of Search Engine Watch, is a search and advertising industry veteran. His former roles include VP, strategic accounts for integrated digital marketing firm 360i; director of business development for Didit Search Marketing; and search industry analyst at Jupiter Research.

To contact current Search Engine Watch editorial staff, please click here.