41% of women are likely to begin their search for a new home online, compared with just 25% of men, according to a survey released by Obeo. 52.6% of women and 45% of men research 21 or more homes online at some point during the process.
95% of women said photos of a home are very helpful in searching for a home and 70% of them said 360-degree panoramas are useful.
Obeo is a provider of interactive online marketing tools for the real estate industry.
"We know that today's home buyers are more knowledgeable about the process in general and have higher expectations of information provided regarding the homes in which they are interested," said Obeo CEO Glade Jones. "What this survey provides with its in-depth demographic analysis is a map to better serving that end consumer."