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Search Engine Watch Awards 2009

SEW Awards | Announcement Schedule | Judges | FAQ

Since 1997, Search Engine Watch (SEW) has been keeping marketers and site owners informed about the world of search engine marketing through daily news and expert advice. Combined with Search Engine Strategies (SES), the leading international conference series, SEW and SES have guided search marketers of all skill levels through the fast changing and complex world of search for more than 10 years.

We're adding to that guidance with the 2009 Search Engine Watch Awards. The mission of the SEW Awards is to recognize excellence, as well as inspire innovation and encourage new ideas in search marketing. The SEW Awards will honor 14 outstanding search marketers, search engines and technology providers, as judged by a panel of industry experts and the Search Engine Watch editorial staff.

Categories, Finalists & Winners!

Submissions are judged on four key areas of consideration:

1. Innovation in methodology and execution
2. Achieving success goals
3. Excellence in tactical execution
4. Overall approach and category relevance

Best Social Media Marketing Campaign
• Endless Vacation Rentals/iProspect -- "Your Fat Chance" - Winner!
• Grasshopper -- "Advanced Phone Numbers"
• Pepsi/Eyeblaster -- "Refresh Everything"

Best Social Media Platform for Marketers
• Facebook Ads - Winner!
• YouTube Promoted Videos

Most Innovative Paid Search Campaign
• Adobe Systems/Covario -- Acrobat 9 Release - Winner!
• ADT/Razorfish
• Pictage/Wpromote

Best Search Engine Ad Platform
• Jumptap tapMatch - Winner!
• blinkx AdHoc
• LookSmart AdCenter

Most Effective Use of Web Analytics
• Helzberg Diamonds/Rosetta - Winner!
• PRNewswire/iCrossing
• World Travel Holdings/iProspect -- CruisesOnly.com

Best Web Analytics Platform
• Omniture Online Marketing Suite - Winner!

Most Innovative Use of Search Engine Optimization
• Procter & Gamble/Covario - Winner!
• Washington Post Digital/Covario
• Wharton EMBA/Acronym Media

Technology Platform Search Marketers Can't Live Without
• ClearSaleing - Winner!
• Lyris HQ
• Marin Search Marketer

Best Integration of Search with Other Media
• Intel/Covario -- "Sponsors of Tomorrow" - Winner!
• Embarq/iCrossing
• Malibu Boats/PRWeb

Most Innovative New Search Engine
• FanSnap - Winner!
• COGITO Focus
• TapTu

Best Use of Local Search
• Reliant Energy/Range Online Media - Winner!
• ARS & Rescue Rooter/TMP Directional Marketing
• Storage West

Best SEM Technology Platform for SMBs
• Marchex Connect - Winner!
• ReachLocal
• WebVisible Geneva

Best Business-to-Business Search Marketing Campaign
• PTS Data Center Solutions/Digital Brand Expressions - Winner!
• All Metals & Forge/TopSpot Internet Marketing
• Kelly Services/TMP Directional Marketing

Search Engine with Most Relevant Results
• Yahoo Search - Winner!
• Local.com

Notification
Congratulations to all the finalists.

Questions? Please contact us or see our FAQ.

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