Pinterest has announced the ability for business accounts to better track their pin performance and promote the best pins to a targeted audience on a per-click basis to a business's website.
The do-it-yourself "promoted pins" offering is being tested with a small group of businesses, and others can sign up here to gain access.
"We want to collect lots of feedback from U.S.-based companies in this test. If you'd like to try Promoted Pins, sign up. We'll be in touch when we're ready for you to get started," Pinterest said in a blog post.
This test is different than the promoted pins in beta that's happening with top brands for search and category feeds. A representative told Search Engine Watch that this DIY model is aimed at small and medium-sized businesses that prefer the self-serve, CPC model to the longer term, CPM model for "Paid Partners."
As part of the announcement, Pinterest unveiled improved analytics for business accounts.
In addition to information on what people are pinning from a website, businesses can now see which pins and boards are driving the most impressions, clicks, and repins.
Pinterest said the new analytics should be available to all business accounts soon.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!