The original search marketing conference is back!
On July 9, Search Engine Strategies will relaunch in Atlanta.
The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC).
Want to enhance your marketing skillset and make your clients (or yourself) more money? At SES Atlanta, you'll learn valuable strategies and tactics from the top practitioners and brands that you can start implementing the very next day.
Registration is now open. You can get your all access pass for $695 if you register before June 6. After that, the price increases to $995. SES Atlanta will take place at the DoubleTree Hilton Hotel Atlanta - Buckhead.
What You'll Learn at SES Atlanta
On the SEO track, SES Atlanta will cover topics such as:
- How to diagnose and fix SEO issues that could cost you traffic and money.
- How to manage link building and content marketing without getting hit by Google Panda, Penguin, or penalties.
- Hummingbird and semantic search.
- Mobile SEO and app store optimization.
- How to determine SEO ROI in a "(not provided)" world.
On the PPC track, SES Atlanta will cover topics such as:
- How to create, manage, and optimize PPC campaigns.
- Tools to enhance productivity and profitability.
- How to leverage paid social to augment paid search efforts.
- How to effectively use retargeting.
- Paid search analytics and attribution.
You can see the full agenda and session details here.
Additionally, you will have the opportunity to get face time with SES speakers. A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid social, paid search, SEO tools and technology, web analytics, local search, video SEO, and more – and you can go to as many tables as you want during this hour.
The event will then wrap up with a cocktail reception, which is yet another great opportunity to get to know the speakers and fellow attendees. You may just make a connection at SES Atlanta that could change your life.
Search Engine Strategies: The Original Search Marketing Event
This is a rebirth of Search Engine Strategies, the original search marketing conference. The first Search Engine Strategies took place in November 1999.
In recent years, Search Engine Strategies expanded its agenda beyond search to cover more aspects of digital marketing and rebranded as the SES Conference & Expo. And the SES Conference & Expo series has since rebranded to ClickZ Live, with the first event taking place in New York in April.
To be clear: ClickZ Live isn't going away. ClickZ Live events will continue to be geared toward covering the entire scope of digital marketing, with upcoming events in Toronto in a couple of weeks, San Francisco in August, and Chicago in November.
"SES Conference & Expo" is the only brand that is gone. For months, we have been planning to revive Search Engine Strategies to be entirely search-focused, as detailed throughout this post. We recognized that as ClickZ Live embraced more of digital, there is still a need to cover search in-depth.
Going In-Depth on Search
The idea behind the new Search Engine Strategies event in Atlanta (and coming to additional U.S. cities soon, including Denver on October 16) is really a return to its roots, with the emphasis on organic and paid search. It is brought to you and programmed by Search Engine Watch and our parent company Incisive Media, in association with SEMPO.
Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive Advertising Bureau) but is extremely complex, so attending a Search Engine Strategies event is a great way to stay up to date, stay competitive, and stay visible in the search engines.
The mission of SES remains the same as it did from the start: to help you master the basics of being found on search engines, and then expand to advanced tips and tools to take your results and career to the next level.
SES Atlanta will give you an in-depth education where you'll have the opportunity to learn from, and network with, the industry's top practitioners and innovators, as well as other attendees.
Register now to take advantage of the early bird rate.
Hope to see you there!
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.