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Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

jennifer-slegg
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Google has announced search results updates meant to deliver comprehensive results for car shoppers and more in-depth articles for readers seeking more than a quick answer for their query.

The first change is the addition of more controls for users seeking in-depth articles in the search results. Users have complained that the real estate given to organic search results has shrunk, yet they do seem to enjoy getting the in-depth articles from reliable sources when looking for information. According to Google, approximately 10 percent of searchers require more than just a quick answer for their query.

In-Depth Articles Feature Mainstream Media and Smaller Reputable Blogs

With this update, the in-depth articles are relegated to the bottom of the search results, after any advertisements and the organic search results. Up to three in-depth articles are displayed at the end of the regular search results, along with the link inviting users to click for more in-depth articles. Up to 10 in-depth articles will be shown, and clicking on the link displays the preloaded, in-depth articles.

discover-great-in-depth-articles-on-google-inside-search

In-depth articles previously appeared in the middle of the search results. This update should help appease those webmasters who are concerned about organic search results being pushed lower and lower on the page, while still giving the searchers the information they want.

Google offered this advice for webmasters hoping to appeal to these searchers with in-depth content needs:

"These results are ranked algorithmically based on many signals that look for high-quality, in-depth content. You can help our algorithms understand your pages better by following these recommendations:

  • use schema.org article markup,
  • provide authorship markup,
  • rel=next and rel=prev for paginated articles (also watch out for common rel=canonical mistakes),
  • provide information about your organization's logo,
  • and of course, create compelling in-depth content."

This change is currently available in English on Google.com, however they plan to expand the feature to more countries and languages in the future. Not all search results will have in-depth articles, but the program is expanding with more topics, particularly things that are related to current events. Google promises that alongside reputable and established news sources like the Washington Post and The Guardian, readers will also find in-depth content from smaller blogs and publications.

Google Adds Car Shopping Results to Knowledge Graph

The second change is the addition of vehicles to Google's Knowledge Graph. Google wants to provide all the information necessary to make a vehicle purchasing decision, including car specs, statistics such as miles per gallon, and pricing, based on a variety of popular options.

Translation: they're taking a bite out of the online auto comparison and shopping industry by allowing users to compare new vehicles right in the SERPs. Car dealers have a new competitor for eyes and clicks.

google-knowledge-graph-cars

To search for a vehicle, simply type in the year and vehicle name – the Knowledge Graph will appear on the right-hand side. They've also added an option where the Knowledge Graph will display similar vehicles based on other cars people searched for.

Google took the opportunity to tout their Voice Search in the announcement, writing, “Say you’re thinking of buying a new 2014 Mazda3—just tap the microphone on your Google Search app or search for [2014 Mazda3] to instantly see facts like what size engine it has, its MPG and pricing for different configurations.”

The new vehicle Knowledge Graph is currently available in the United States on Google.com.


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