Google has agreed to pay a settlement of $17 million to 38 U.S. states in order to end a probe into claims that it deliberately bypassed user privacy settings in Apple’s Safari browser.
The issue came to light in February 2012 after it was revealed that Google had altered its DoubleClick advertising platform coding to circumvent settings in Safari that stopped third-party cookies from being installed. The practice had been taking place for nine months.
Installing these cookies allows Google to gather information on users' browsing habits by tracking their movements across the web, so it can serve them more relevant adverts.
The issue has already proved costly for Google, after an investigation by the Federal Trade Commission (FTC) led to a $22.5 million fine for the firm. Now the U.S. states have also secured a settlement, citing laws relating to consumer protection and privacy laws.
New York attorney general Eric Schneiderman said securing the $17 million settlement – of which New York will receive $899,580 – showed that public privacy couldn't be ignored by tech giants.
"Consumers should be able to know whether there are other eyes surfing the web with them. By tracking millions of people without their knowledge, Google violated not only their privacy, but also their trust," he said. "We must give consumers the reassurance that they can browse the internet safely and securely.”
Google has also agreed not to deploy similar code in future unless necessary to “detect, prevent or otherwise address fraud, security or technical issues,” and to improve the information given to users about how it serves adverts to their browsers.
Google said that it was pleased to have reached a conclusion in the case and had already acted to ensure the issue doesn't happen again.
"We work hard to get privacy right at Google and have taken steps to remove the ad cookies, which collected no personal information, from Apple's browsers," Google said in a statement.
This article was originally published on V3.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!