Attendees at SES San Francisco 2013 had the opportunity to snap up books, shirts, bags and other assorted goodies from sponsors, exhibitors and speakers. Even if you couldn't make it to the City by the Bay, you can still take advantage of these free e-books, reports and insights offered by conference sponsors.
Bing Shares Ad Combination Performance Heatmaps
Which combinations of phrases drive the best performance and more clicks? These are questions Bing Ads tackled in a study of over 250,000 unique ads from multiple industries with more than 300 million ad impressions, in a 30-day period.
"Does having 'free shipping' or specific price points in a retailer's ad drive the likelihood of ad being clicked? Yes. Does it matter if the price points are in the ad title or description? Yes. Add in 20+ other common ad copy phrases, and in one picture you have a Bing Ads Performance Heatmap," said John Gagnon, Bing Ads Evangelist. "We looked at several hundreds of thousands of ads across hundreds of millions of impressions, found common words and phrases to provide insight into what makes an ad clickable."
Check out ad combination heatmaps for the travel and financial services industries on Gagnon's SlideShare page.
Tealium & Forrester: The Evolution of Tag Management
Forrester Consulting, in conjunction with Tealium, did this survey to better understand the evolving role that tag management is playing in helping marketers solve their big data challenges at the source.
"Tag management is becoming well known for helping marketers increase agility and performance by making it easier to deploy and manage vendor tags without requiring IT assistance," said Erik Bratt, Tealium's VP of Marketing. "But a vast majority of marketers (94 percent) now see its greater value as managed service for collecting, segmenting and distributing highly actionable visitor data."
This 14-page report explores this trend and provides recommendations on what to look for in tag management solution. Download The Evolution of Tag Management here.
The Secret to Natural Website Conversions, from Internet Marketing Ninjas
Kim Krause Berg shares her experience and advice on how to decrease site ab ayendonment and bounce rates, increase page views and conversions and send happy signals to search engines in this free e-book from Internet Marketing Ninjas.
Watch for Gabriel Goldenberg's "Advanced SEOs' 7 Curiously Obvious Rules" coming to the IMN's collection soon.
SEO Factors and Trends – Midyear 2013 Report from Bruce Clay
Clay and his team of SEO analysts recently shared the mid-2013 iteration of their SEO Factors and Trends Report. Factors covered in the report include:
- Linking penalties and Penguin updates.
- Local business visibility in search results.
- Mobile users and the need for responsive design.
- Google's Knowledge Graph.
Their informative report also includes 20 pages of analysis to help guide strategy through to the end of the year.
Marketing Tips, Chats and Insights
Check out these other free resources from companies at SES San Francisco:
- BrightEdge's Secure Search Report - see the growth in secure search and see which industries are most impacted.
- #EmailChat on Twitter, by Blue Hornet - a bi-weekly Twitter chat for email marketers.
- Mark Traphagen Google+ Hangout on the impact of Google+ on SEO, from Eric Enge at Stone Temple Consulting.
- "The Inbound Marketing Handbook", from WebMarketing123 with Marketing Sherpa. Learn the key characteristics for successful SEO campaigns and how to approach and execute common SEO tactics.
- Developing a Framework for Social Measurement, a webinar from Webtrends with Susan Etlinger, author of "The Social Media ROI Cookbook".
If you missed SES San Francisco, you can still get the highlights from this year's opening keynote, featuring Google's Distinguished Engineer Matt Cutts and Patrick Thomas, a specialist on Google's User Policy team.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!