IndustryGoogle Submits New Proposal to Avoid Antitrust Fine in EU

Google Submits New Proposal to Avoid Antitrust Fine in EU

After being told its antitrust concessions were insufficient, Google has increased its concessions to avoid a possible $5 billion fine from the European Commission in its ongoing antitrust review. The EC didn't reveal the latest concessions offer.

google-eu-antitrustGoogle has increased its concessions to avoid a possible $5 billion fine from the European Commission (EC) in its ongoing antitrust review.

In July the EC said that Google had to improve its ‘insufficient’ concessions offer if it wanted to settle the three year old antitrust case, which relates to the firm allegedly blocking rivals, such as Microsoft, in Google search results.

The EC announced on Monday that Google has offered more concessions, though the EC did not reveal the latest concessions offer.

“The Commission received a proposal from Google and is assessing it,” EU Commission spokesman Jonathan Told told Reuters. He did not provide any further details, so it’s unclear whether the firm’s rivals will be given a chance to review the offer.

However, FairSearch, a group comprising firms like Microsoft, Nokia, and Oracle, is urging the EC to give it a look in, with the firm’s lawyer Thomas Vinge saying, “Given the failure of Google to make a serious offer last time round, we believe it is necessary that customers and competitors of Google be consulted in a full, second market test.”

Google seems confident that its offer will get the thumbs up, however, although it released the same statement that it issued in July before its initial proposal was rejected.

“Our proposal to the European Commission addresses their four areas of concern,” said a Google spokesperson. “We continue to work with the Commission to settle this case.”

This article was originally published on the Inquirer.

Resources

The 2023 B2B Superpowers Index

whitepaper | Analytics The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing

whitepaper | Analytics Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook

whitepaper | Digital Marketing The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

whitepaper | Digital Marketing Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y