Digg is taking advantage of Google's decision to close its popular RSS feed reader Google Reader and has announced that it has already started developing its own version.
"We've heard people say that RSS is a thing of the past, and perhaps in its current incarnation it is, but as daily (hourly) users of Google Reader, we're convinced that it's a product worth saving," wrote Digg President Andrew McLaughlin in a blog post.
"So we're going to give it our best shot. We've been planning to build a reader in the second half of 2013, one that, like Digg, makes the Internet a more approachable and digestible place."
McLaughlin said that after Google's announcement, Digg is moving the project to the top of the firm's priority list. "We're going to build a reader, starting today," he said.
Digg hopes to identify and rebuild the best of Google Reader's features, including its API, but also advance them to fit "the Internet of 2013", such as integrate it into social networks and communities like Facebook, Twitter, Tumblr, Reddit and Hacker News.
Whether Digg will manage to take over Google Reader's success remains to be seen. Without specifically saying so it suggested that it will attempt to get its version of Google Reader live by July 1 when Google Reader will cease operations.
The news aggregator has also asked its readers to pitch ideas about what features it could embrace in the development of the new tool in order to "pull this off in such a small window".
This article was originally published on the Inquirer.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!