Search Engine Watch is glad to officially welcome Lisa Barone to our team of expert contributors.
Barone, Vice President of Strategy at Overit, is one of the most well-known and respected writers and a top marketing thought leader.
What can SEW readers expect from Barone (a.k.a., “The Lisa”) when her columns begin appearing next Wednesday, Feb. 13? Well, she’s excited to start writing about the full scope of digital marketing and the power of integration.
“SEO and search have evolved to become true marketing. Brands won't see the same success nibbling on only part of the pie,” said Barone, who oversees Overit’s marketing, social media, and content divisions. “Integrating SEO, PR, social, content marketing and design bring the best results and tell the best story. That's what I'm excited to really start talking about.
Barone, who can be found on Twitter @LisaBarone, said she’s very excited to join the Search Engine Watch team.
“SEW is a staple in our industry and over the past year has really re-established itself as a source for expert insight and commentary,” Barone said. “I've been reading SEW since the start of my career, so to become part of the team is very exciting.”
“Search Engine Watch is the leading publication of its kind online. And ‘The Lisa’ is one of a kind in our industry. It’s a perfect match," Grehan said. “Along with all of the contributors and readers, I want to say a very, very warm welcome aboard Lisa!”
If you want to learn a bit more about her marketing and personal background, Andy Beal at Marketing Pilgrim published a great interview with Barone over the weekend.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.