A lot of dissatisfied people looked up the words "returns policy" in association with Apple on Christmas Day. Apple's returns policy was the most popular search among all companies on the holiday, according to market research firm Experian and the Daily Telegraph.
Experian thinks this is because of mistakes made by those who bought presents. This might be for a few reasons. People might not like Apple hardware, they might not like the hardware they got, or they might work for Samsung.
"Sadly not everyone will get exactly what they wanted for Christmas and so Boxing Day and increasingly Christmas Day itself are key days when consumers go online to spend Christmas money on gifts they didn't get or organise returns for unwanted gifts," said James Murray, Digital Insight manager for Experian Marketing Services.
"This year we've seen searches for returns policies increase by 250 percent [vs. 2011] as people check online how easy or difficult it is to return a gift. This is probably a case of parents and grandparents confusing the various models of iPads and iPods available, as although an iPad Mini and an iPod Nano might sound similar, they are clearly very different products."
Apple tops a list of five companies that Experian said were the subject of Christmas Day "returns policy" searches. The rest of the list is made up of Argos, Harrods, Debenhams, and Toys R Us.
This article was originally published on the Inquirer.
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!