Klout and Bing have teamed up to include Klout Scores and influential topics into the Social Sidebar. After performing a Bing search, the "People Who Know" section of the Social Sidebar will now include people Klout believes to be influential about the topic you searched.
Bing believes this will help people connect with the right experts. From the pop-up that appears, you can click through to the influencer's Klout Profile or directly to topics the person influences.
Conversely, over on Klout, some people will notice new items to their Klout profile, courtesy of Bing. Klout will measure two data points from Bing that will be showcased in the "Moments" area.
Influences who appear more often in the Social Sidebar as a result of Search will be recognized for it on Klout. According to the Klout blog, if you have linked your Wikipedia account on Klout, your "profile will also be rewarded for the frequency [you] are searched on Bing." Klout also announced they will continue to add signals generated from Bing searches.
All this year, Bing has slowly been integrating social into search. It started early in May when Bing introduced a Social Sidebar, adding Facebook friends to search results without directly interfering with the results. Bing expanded its Facebook reach in August adding Friend Tagging and Photo Searching to the Social Sidebar. Along the way, the question-asking social network Quora was also added to the Social Sidebar.
Quora, Facebook and Twitter profiles of "People Who Know" and "Friends Who Know" are still available as links from the pop-up. The addition of Klout profiles has not interfered with the unique layout.
According to an announcement on the Klout Blog, a meeting between the two companies a few months ago illustrated just how aligned their visions of online identity overlapped. This is only the first step of the two companies combining efforts.
According to both companies, this is a true partnership between the two companies. This partnership includes a strategic investment in Klout by Bing aimed at strengthening social influence data on both company's platforms. Usually quiet about strategic plans, both companies are announcing proudly there will be more information sharing coming.
Have you used the social features Bing offers? Is this a good addition? Or will you worry how this will affect your own Klout score? Let us know below.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!