If the weather outside today is more “delightful” than “frightful” where you live and you’re wishing for some snow without all the hassles of shoveling, there’s one place you can definitely see some (virtual) snowflakes: Google’s search results.
Type in “let it snow” (without quotes) when you visit Google and you’ll be treated to a new Easter egg. Snowflakes will fall from the top of your screen and slowly cover Google’s search results (prominently featuring links to YouTube videos of the famous song “Let it Snow”) in a light coating of snow.
But don’t worry if you get caught in a complete virtual whiteout, because Google has provided a Defrost button, which replaces the usual blue magnifying glass search button (if you click the Defrost button, the flakes will continue to fall, but without any accumulation). You can also click and hold your mouse to manually brush off some of the white stuff.
While there’s a 100 percent chance of snow on Google’s results when you type in “let it snow”, many in the U.S. are hoping for a real white Christmas. The Weather Channel is keeping track of the regions most likely to see a blanket of snow on the ground for the holidays.
Earlier this week, Google’s search results got a lot of attention for a less delightful reason when “how to define an English person” returned a naughty word as the top result, due to what Google called “bad ranking.” Another Google Easter egg, “do a barrel roll”, became quite popular earlier this year, completely rotating Google’s search results.
On a related note, like last year, if you search Google for “Hanukkah”, you’ll see some special decorations below the search box. Unlike last year, however, Google hasn’t decorated the search results pages on searches for Christmas or Kwanzaa. While you're waiting for Google to decorate, there's only one thing to do...
Let it snow! Let it snow! Let it snow!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!