DuckDuckGo, the startup search engine that emphasizes user privacy, has been named as one of TIME's Top 50 websites of 2011, and DuckDuckGo founder Gabriel Weinberg shared the why and how of how this came to be. Google+ was also a named a top social media website.
DuckDuckGo Tops in Financial and Productivity
We've mentioned DuckDuckGo several times before, but here's the brief recap on who they are as a company. Launched back in 2008 by Gabriel Weinberg, the search engine has a direct approach to search that emphasizes one key point: they don't record your information. From billboards that remind users that "Google tracks you" to a page talking about how DuckDuckGo allows you "escape the filter bubble," the company's approach has been all about this singular advantage.
McCracken may not be the only person who noticed DuckDuckGo's approach. It may even be that Google is paying attention, with some recent changes from Google looking strikingly familiar to those introduced by DuckDuckGo.
How DuckDuckGo Earned the Attention
McCracken may have found respect for DuckDuckGo upon examining the company, but why did he examine it in the first place? DuckDuckGo founder Gabriel Weinburg isn't keeping the story a secret.
In addition to reaching out to journalists, Weinburg enlisted the help of the DuckDuckGo community to get word out about the site. He emphasizes the role played by Twitter, but notes that "there are lots of other ways to [build relationships] as well." In the end, he states that it's largely about the product itself.
Google+ Tops in Social Media
Despite being invite only and borrowing heavily from Facebook and Twitter, TIME also named Google+ as one of their top five social media sites of 2011.
"G+ feels a lot like Facebook and a little like Twitter, and adds some twists of its own, including video chats called Hangouts and an interface that lets you drag your pals into groups called Circles," McCracken wrote. "It's still not officially open to the public, but tens of millions of people have wangled an invite and joined the club. The quality of the conversation remains high; here's hoping it remains so even if the community grows to Facebook-like proportions."
TIME's other top social media picks: Klout, Pinterest, Quora, and Storify.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!