Google Releases Search DeskbarA new Google Labs experiment called the Google Deskbar is a search application that lets PC users perform Google searches at any time from any application. Like the HotBot Deskbar, the Google Deskbar is a free software download that appears as a search box in the Windows taskbar at the bottom right of most Windows-based PCs.
This is an English-language only product and is available for Windows users (98/ME/2000/XP ) running IE 5.5 or higher.
Search Engine Forums Spotlight
Links to this week's topics from search engine forums across the web.
Are the Bad Guys Winning at Google?
"The other more important point Jill made is that she thought attempts to catch devious SEO tricks was something Google was diligent about catching. She's finding this may not be true. From an SEO perspective, why in the heck should ANY SEO bother to follow Google's own guidelines for SEO's when Google itself isn't monitoring what's going on?"
"I actually quite like the way they have done this report. It is a well thought out guide of how to look for a company that will suit you, pointing out the pitfalls and benefits of different methods and types of companies with an good glossary of SEO [search engine optimization” terms."
Best Practices Forums
"The Google Directory is now showing the first major update in over 6 months."
Best Practices Forums
"...some sleazeball was offering software like this to kill your competition on PPC [pay per click” campaigns by generating hits on PPC engine referral codes which can be scraped from sponsored listings. It was bad enough when this was an 'underground' product. Now it is out for anyone to use, watch those PPC referrals very closely!"
Advertising In Yahoo
High Rankings Forum
"Would like to know how Yahoo supports PPC."
Dollar Value Of A Home Page Link?
High Rankings Forum
"There's nothing wrong per se with buying links, selling links or otherwise trading links. The problems for search engines start if: a) you use other's intellectual property (e.g. the trademarked term 'PageRank') in order to sell your links, and/or b) the purpose of the link is deceive the search engine's algorithm that your site is more relevant to a term than it truly is - i.e. deceptive advertising in the SERPs [search engine results pages”."
Broad Match Killing Relevancy
"Now I know exactly what the problem is with Google - it's broad match. I can't believe how many advertisers are using this function, and it's making most, if not all Adword results irrelevant."
Google Apparently Tried to Buy Friendster
"I still say that custom SERPs are in their future - and dating would be a perfect match for that."
Search Engine Forums Spotlight courtesy Search Engine Guide.
SearchDay Week in Review
The US White House & Blocking Search Engines
SearchDay, Nov. 6, 2003
At the end of last month, controversy erupted over the US White House preventing portions of its web site from being indexed by search engines. Was the White House doing this as a means to rewrite history unnoticed, or was it an innocent mistake?
Surprised Google & Microsoft Talked Takeover? You Shouldn't Be!
SearchDay, Nov. 5, 2003
A headline frenzy was sparked last Friday when the New York Times reported that Microsoft had talked with Google about a possible takeover within the past two months. No one should have been surprised that the companies have talked about a possible purchase. It made sense then. As for now, a more realistic possibility is that the two companies might partner in the short term.
Going Shopping? Ask Jeeves for Advice
SearchDay, Nov. 4, 2003
As the online shopping search space continues to heat up, Ask Jeeves has entered the fray with powerful enhancements to its smart search capabilities that help in all phases of the shopping process.
Search Engine Milestones for October 2003
SearchDay, Nov. 3, 2003
Notable news and announcements from the web search world during the past month.
NOTE: Article links often change. In case of a bad link, use the publication's search facility, which most have, and search for the headline.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!