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Buzzmetrics and Intelliseek Join Forces and then Merge with Nielsen

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Some big news from the blog buzz and measurement scene aka online consumer-generated media tracking and analysis. Steve Rubel posts that:

+ BuzzMetrics has acquired Intelliseek. As you know, Intelliseek offers a number of consumer-geneated media measurement services that include the BlogPulse blog search and buzz site.

and then

+ BuzzMetrics sold a majority interest of the company to Nielsen which is part of media powerhouse, VNU. The new company will be known ad NielsenBuzzmetrics.

Steve's post does a great job breaking down this merger and acquisition. He writes:

The takeaway here is that it's very hard to build knowledge about the world of consumer generated media if you're not culturally built for it. It's much easier and faster to buy this knowledge, rather than building it on your own. Consumer generated media simply moves too fast.

Additional details in this official news release.

A conference call and webinar took place a few hours ago and an archived version of the event should be available soon.

Postscript: Holtz.com has posted a new 26 minute podcast interview with Pete Blackshaw, Intelliseek?s Chief Marketing and Customer Satisfaction Officer.


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