Matt Bailey of SiteLogic found a way to work OSU into a discussion of SEO and SEM at SES London last month. Now, I don't object when he gets feisty about topics like Search Engine Visibility and Site Crawlability, as he did at SES Chicago last December. But, he knows I'm a Wolverine from the University of Michigan. And, when he gets feisty about the Ohio State Buckeyes, I have to draw the line.
And redraw the line. And then wear a Buckeye sweatshirt whenever my team loses the annual Big 10 football showdown. Hey, people are starting to say I'm "sartorially challenged."
So, ignore the part of the interview about what I'll be wearing again this year. Instead, listen to what Matt has to say about the Search & Analytics Workshop that he'll be teaching at SES New York next week. Despite (or because of) the fact that he's from Ohio, he actually does have a lot of interesting things to say about using analytics to increase search effectiveness.
Matt Bailey, SiteLogic, at SES London 2008 on Networking
Matthew Bailey is president and founder of SiteLogic Marketing and an internationally-recognized authority on search engine marketing, website analytics, usability, and accessibility. As a consulting and training company, SiteLogic focuses on helping organizations take control of their websites and their web marketing plans.
Sought after worldwide as a seminar presenter and teacher, Matt speaks regularly for The Direct Marketing Association, Search Engine Strategies conferences and training classes, the American Advertising Federation, and many private training seminars. Matt is known for his conversational, entertaining speaking style and his ability to make technical topics both understandable and practical.
Matt oversees The Direct Marketing Association's SEO training program and is the trainer for the DMA's web marketing seminar. He has consulted with hundreds of companies, including Goodyear, Hilton International, JCrew, Gradall, Moen Faucets, American Greetings, and Samsonite.
And Matt may not even be a Buckeye. I think he just enjoys giving me a hard time. So, to keep our interview from becoming one of the most viewed on the SESConferenceExpo's Channel on Youtube, let me encourage you to view the many other fine video interviews that you'll find there -- early and often.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!