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Yahoo! Favicon Test Offers Opportunity for Increased Branding in Search Ads

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Yahoo! is testing placing Favicons (that little graphic next to the URL or in the tab of your browser) next to search ads. This is an idea I LOVE because it creates a great branding opportunity without having huge intrusive display ads.


Additionally, while the "big three" search engines remain largely text-based, there are many visual based searchers out there. These little graphics can easily attract such searchers, and hopefullyl adding great value to the advertiser and customer alike.

What do you think of this test? Is this something that you would be interested in having as an option for your paid search ads? Let us know in the comments below.

Related Reading:
Yahoo! Makes Web Analytics Tool Available to Search, Display Advertisers
Yahoo! Tops March 2009 Mobile Benchmark Study by Gomez and dotMobi
Former Adobe Exec Heads to Yahoo!

SimilarWeb Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.

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