Lately, Google is experimenting more than Sheldon Cooper on their homepage - and now, also on their search results.
They're testing a permanent left sidebar in their search results, which would turn the results into three columns: new sidebar, organic results, search ads. Hmm, this reminds us of Bing. And Bing reminded us of Ask's 3D design (which they've since abandoned).
Additionally, after experimenting with removing the submit buttons on the homepage, now Google is bringing back the buttons and testing them with a new color: bright, primary blue.
In the Google help forums, two screenshots of these experiments were posted:
Blue Buttons on Homepage
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!