Search Engine Watch Expert Columnists

All That Glitters Is Not Chrome

More All That Glitters Is Not Chrome SEM CROSSFIRE
With the launch of Google's Chrome browser Tuesday, the Google machine moves into another territory. Will it grab a decent amount of market share and reignite the browser wars? Does Google even want it to?

Viral Link Building: Size Doesn't Always Matter

More Viral Link Building: Size Doesn't Always Matter LINK LOVE
Despite some popularly held ideas to the contrary, viral campaigns don't need to be massive to be successful. You can have a small campaign that has a big impact in your industry or community. The power of viral marketing for link building comes from going after a targeted audience.

(Google) Insights on VP Candidate Sarah Palin

More (Google) Insights on VP Candidate Sarah Palin BRAND EQUITY
The recently announced Google Insights tool provides unprecedented data on Google's user searches and trends. Here are three quick tips on how to leverage Google Insights, whether you're running a Presidential race or a brand marketing campaign.

Landing Page Optimization -- Insource or Outsource?

More Landing Page Optimization -- Insource or Outsource? BY THE NUMBERS
Landing page optimization and testing can lead to huge performance improvements across your online marketing programs. But how do you capture these gains? Should you outsource your testing program or "insource" it by doing everything in-house?

Latest headlines from ClickZ.com

Google Grabs Most of Obama's $5 Million in Online Ad Spending
Nearly 59 percent, more than $3 million, of Obama's campaign coffers have been doled out to Google so far this year, according to FEC reports compiled by ClickZ News.

Sean Finnegan Leaves Vibrant to Claim Top Digital Spot at SMG

Microsoft's Vista Offers 'Assurance' to Small Businesses with FM Sponsorship

Execs & Accounts: Tribal DDB, MWW Group, Beyond Interaction

Phorm Updates Investors on U.K. Progress, or Lack Thereof

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