Topic

YouTube.

Video search and marketing on the second-largest search engine. 1,228 articles
Social

Followers of Top 100 Brands on Google+ Grow 9,400%

The top 100 brands on Google+ now boast 20.9 million fans - up from 222,000 in 2011. Of these, the top 10…

By Mel White · 12 Feb 2013

Video

How to Make Video a Successful Part of Your Content Marketing Strategy

When developing your video strategy, it’s important to ask yourself what you’re looking to gain from it. Start by defining your approach…

By Guillaume Bouchard · 12 Feb 2013

Video

‘Do The Jingle’ YouTube Contest Generates More Than Jingles for SafeAuto

Targeting your audience, optimizing your videos, promotion, and measuring your campaign's effectiveness all are critical pieces when marketing on YouTube. Learn how…

By Greg Jarboe · 11 Feb 2013

SEO

SEO Roles of Engagement: Stimulate, Don’t Alienate!

In the stimulus phase of a purchase funnel, brands have the opportunity to engage with users, creating awareness through visibility created from…

By Grant Simmons · 05 Feb 2013

Industry

Top Super Bowl 2013 Google Searches

M&M’s licked the competition when it came to searches during Super Bowl 47, according to Google. Searchers were also went crazy for…

By Danny Goodwin · 05 Feb 2013

Video

Super Bowl 2013 Ads: Budweiser’s ‘Brotherhood’ Wins the Big Game

Budweiser’s 2013 Super Bowl ad featuring their famous Clydesdales — and introducing their newest foal, who was just 7 days old during…

By Greg Jarboe · 04 Feb 2013

Analytics

AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

AdWords for video now displays reach and frequency metrics in the campaign reporting interface, giving marketers and advertisers more insight into how…

By Greg Jarboe · 04 Feb 2013

Video

YouTube Readying Premium Service Launch?

YouTube is reportedly working with a group of channel producers on a platform that will allow channels to charge users to access…

By Shaun Nichols · 30 Jan 2013

Industry

Google Earnings: 2012 Revenue of $50 Billion, Q4 Revenue of $14 Billion, CPCs Fall

Online search giant Google exceeded forecasters' expectations with reported revenues of $14.42 billion for the last quarter of 2012. This is an…

By Mary Lisbeth Damico · 23 Jan 2013

SEO

7 In-House SEO Initiatives for 2013

Ready to nail down your day-to-day and big picture SEO to-do lists for the New Year? Make sure you prioritize the rel=author…

By Bob Tripathi · 18 Jan 2013