Topic

Yahoo.

From directory pioneer to portal giant: our long-running coverage of Yahoo search. 2,142 articles
SEO

Avoiding Cookie Cutter SEO

No two Web sites are created equal, and Mark Jackson explains why.

By Mark Jackson · 31 Jul 2007

Industry

Microsoft to acquire Social Media Sites?

Dave Naylor speculated late last week that Digg will be bought by Microsoft. This is based on a statement by Kevin Rose…

By Eric Enge · 30 Jul 2007

Industry

Yahoo Names Former Microsoft SVP To Board of Directors

Maggie Wilderotter, former senior vice president at Microsoft, was named to the Yahoo Board of Directors. She is currently the CEO of…

By Frank Watson · 27 Jul 2007

SEO

Yahoo Testing New Query Refinement Tools

Yahoo's new Search Assist goes beyond existing query-suggestion to offer related categories gleaned from the top 20 pages of search results.

By Kevin Newcomb · 26 Jul 2007

Analytics

Taking Your PPC Campaigns Beyond the Majors

Most marketers don't go beyond Google, Yahoo and Microsoft with their PPC campaigns, but Eric Enge shows you why you might want…

By Eric Enge · 25 Jul 2007

Industry

SEW Experts: Taking Your PPC Campaigns Beyond the Majors

In today’s By the Numbers column, “Taking Your PPC Campaigns Beyond the Majors,” Eric Enge shows you why you might want to…

By Kevin Newcomb · 24 Jul 2007

PPC

Yahoo Europe Beta Testing PPC Quality Score Ranking

I just received an email letting me know that Yahoo Panama is starting to beta test the Quality Score rankings in Europe.…

By Frank Watson · 24 Jul 2007

Industry

Search Headlines & Links: July 23, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…

By Kevin Newcomb · 23 Jul 2007

SEO

Interview with Robert Scoble

A couple of weeks ago I had the opportunity to interview Robert Scoble. We covered a wide range of topics. Some of…

By Eric Enge · 23 Jul 2007

Local

Getting Started in Local Search

Gregg Stewart introduces a new column, Local Search, with information on how to get started in finding cost-effective leads and developing a…

By Gregg Stewart · 20 Jul 2007