Topic

Yahoo.

From directory pioneer to portal giant: our long-running coverage of Yahoo search. 2,142 articles
Industry

Search Headlines & Links: October 19, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…

By Kevin Newcomb · 19 Oct 2007

Industry

Yahoo Adds Cars.com, Forbes.com and Ziff-Davis to Publishers’ Network

Yahoo announced it has signed agreements with Cars.com, Forbes.com and the Ziff-Davis publications. The press release stated: Yahoo announced significant display advertising…

By Frank Watson · 17 Oct 2007

Industry

Yahoo To Provide Paid Search For WebMD Properties

Yahoo announced it will provide the sponsored search results for the WebMD properties. The sites include WebMD Health, MedicineNet, eMedicine Health and…

By Frank Watson · 17 Oct 2007

Analytics

Is Yahoo Gaining Momentum?

While Google clearly retains the dominant market share among search engines, it appears that Yahoo showed some strength this summer with “impressive…

By Kevin Newcomb · 16 Oct 2007

PPC

SEO SEM Budgets: Define Success Beyond Direct Response

It's not too late to expand search beyond direct response in the 2008 budget.

By Matt Spiegel · 15 Oct 2007

SEO

Solving the Link Building Puzzle: Do or Die.

Link building: the killer skill needed to escape from Page 4 to Page 1 in organic rankings. It's a puzzle we're all…

By Sage Lewis · 11 Oct 2007

Analytics

The Tarot of Search Engines: Demographic Data Divining

What if you could gauge a company's marketing strategies by delving into Internet statistics? Here's how you can read search engine tea…

By Eric Enge · 10 Oct 2007

PPC

Yahoo Panama Morphing Into Google

Yahoo announced today that it is changing to the max bid and quality score method of bid pricing in Sweden – interesting…

By Frank Watson · 09 Oct 2007

Industry

Yahoo’s Sale Of Overture Japan Questioned

The sale by Yahoo! of Overture Japan to Yahoo Japan – a separate entity owned largely by Soft Bank (41%) and Yahoo…

By Frank Watson · 08 Oct 2007

Industry

Future for Kelkoo with Yahoo! Cloudy

As Yahoo! continues to redefine its business, Financial Times reports that Yahoo! is considering divesting Kelkoo, the European shopping comparison engine purchased…

By Amanda Watlington · 03 Oct 2007