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Yahoo.

From directory pioneer to portal giant: our long-running coverage of Yahoo search. 2,142 articles
Latest in Yahoo

AOL Merger Speculation

Mediapost reported last week that Merrill Lynch was eyeing the possibility of AOL merging with either Microsoft or Yahoo, in an attempt to gain back market share from…

By Elisabeth Osmeloski · 27 Dec 2006

SEO

News search terms vs. web search terms

Danny Sullivan of Search Engine Land has written a detailed analysis entitled “The Lies Of Top Search Terms Of The Year” that…

By Greg Jarboe · 22 Dec 2006

Local

‘Tis the Season for Top Ten Lists

UK-based local search engine 192.com has released a list of its top local searches for the holiday season. Some search term top…

By Michael Boland · 21 Dec 2006

PPC

NYTimes.com hires former Yahoo executive

Leon Lazaroff of Bloomberg reports that The New York Times has named Murray Gaylord, a former Yahoo executive, to oversee marketing of…

By Greg Jarboe · 21 Dec 2006

Social

Visits by college students to MySpace power its lead in page views

comScore Networks has released a study that analyzes the impact of visits from university locations to the top two Web properties, Fox…

By Greg Jarboe · 20 Dec 2006

Industry

Top news searches differ from top web searches

When is a search term not a search term? That’s a question worth asking after looking at a year’s worth of search…

By Greg Jarboe · 19 Dec 2006

Industry

Yahoo! Helps Children’s Charity Search Engine For Christmas

DonorsChoose.org and DonorsChooseGift.org got a visit from a purple-clad Santa this week. In place of the gifts they usually give to their…

By Frank Watson · 18 Dec 2006

Industry

Yahoo!’s Overture Korea Renews With Top Korean Engine Naver

Yahoo! announced it has resigned their agreement to provde Naver, Korea’s leading search portal, with their sponsored search listings. Overture Korea and…

By Frank Watson · 15 Dec 2006

Industry

Microsoft Using Baidu PPC Ads. Does Google Know?

Okay this seems a little too like the end game of DodgeBall…. Microsoft agrees to serve Baidu paid listings in its Chinese…

By Frank Watson · 14 Dec 2006

Industry

Brand Advocates More Active in Search, Social Media

Research from Yahoo and comScore shows that brand advocates — vocal champions of a brand — tend to perform more searches and…

By Kevin Newcomb · 13 Dec 2006

Industry

Yahoo! Organic Rankings Update Confirmed

Yahoo! has been updating its organic search results database since Sunday night and states they will complete the process by the end…

By Chris Boggs · 13 Dec 2006

SEO

Yahoo! Partners With New Zealand Telecom

Forbes reports that Yahoo! through a joint venture with the 7 Network in Australia have partnered (51/49%) with Telecom New Zealand Ltd.…

By Frank Watson · 13 Dec 2006

Industry

Yahoo Mid-Year Offer to Buy Facebook Rejected

According to Michael Arrington at Techcrunch, Yahoo proposed a $1 billion acquisition of the social network Facebook in mid-2006. According to leaked…

By Greg Jarboe · 12 Dec 2006

Industry

Google Copies Yahoo’s IE7 Marketing Page

Jeromy Zawodny has found that Google used the existing Yahoo IE7 promo page. Comparative pictures of the two promo pages supports his…

By Frank Watson · 12 Dec 2006

PPC

Panama Now Open to New U.S. Advertisers

An earlier-than-expected launch in October for existing Yahoo advertisers has apparently gone well, since Yahoo today opened up the platform to new…

By Kevin Newcomb · 12 Dec 2006

Industry

Search Results Getting Safer

McAfee’s SiteAdvisor monitors the changes in search results and measures the level of what they call “dangerous” sites in all the major…

By Frank Watson · 12 Dec 2006

Analytics

November Search Trend Data Released by Compete.com

Compete.com, a new search popularity tool bar and measurement service, similar to Alexa, released their data for November 2006, indicating a bounce…

By Elisabeth Osmeloski · 10 Dec 2006

SEO

Search + Display = Engagement

A couple of recent reports have confirmed what many SEMs already know: a mix of search and display advertising campaigns produce the…

By Kevin Newcomb · 07 Dec 2006

Industry

SES Chicago After Hours

Okay so we have all been to our share of panels… and I have one to do at 9 am tomorrow -yet…

By Frank Watson · 06 Dec 2006

Industry

Yahoo Turns Down Google’s Request For Information On Book Search

The NY Times reports that Yahoo has recently rejected Google’s subpoena for help with the Google Book Search project legal woes. Reportedly,…

By Barry Schwartz · 30 Nov 2006

Industry

A Superbowl Marriage Proposal?

Joe Morin thinks he’s got the next Million Dollar Home page mixed with romance going. To wit: someone named JP (to stay…

By Danny Sullivan · 29 Nov 2006

Industry

Goodbye Google Answers

Wow. Google is shutting down its Google Answers service. The company has announced that new questions won’t be accepted after the New…

By Danny Sullivan · 29 Nov 2006

Industry

Live’s Erik Selberg On Microsoft’s Tough Search Challenge

Talk about the echo chamber coming full circle. The stats on Microsoft’s search share decline that I posted last week were commented…

By Danny Sullivan · 28 Nov 2006

Industry

Yahoo China’s President Xie Wen Resigns After Six Weeks

PC Advisor reports that Xie Wen, president of Yahoo China, has resigned after only six weeks on the job. Zeng Ming, senior…

By Barry Schwartz · 28 Nov 2006

Industry

Exalead CEO Warns Of “Google Monster” & Closed Yahoo & Microsoft

The Multilingual Search Blog covers Exalead CEO Francois Bourdoncle taking a big stick and swinging at Google in a keynote talk at…

By Danny Sullivan · 28 Nov 2006

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