Social media.
Paid Media Is the Future
Marketers are evolving away from the need to be paid search and display specialists and toward the need to be more broadly educated paid media specialists.
Organic Search Drives 51% of Traffic to Websites [Study]
Data from SEO platform provider BrightEdge and its Data Cube show organic traffic is the largest source of traffic over other channels…
Domain Equity Development: A Fresh Perspective on Link-Building
The old practices of link-building to boost SEO just won't cut it anymore. Here's a fresh way to look at building links:…
The Challenge of Enterprise Link-Building in a Content Marketing World
Most scalable link acquisition should be centered on high-quality content marketing activities that produce a ROI or accomplish a core business goal…
Last-Minute SEO – Here Come the Holidays!
If you snoozed all summer and are behind on your holiday SEO strategy - don't panic! There are still methods you can…
30 Minutes a Day: The Power of Daily Habits in Successful Content Marketing (and Life)
Staying on target is one of the biggest challenges with content marketing. Take the time to clarify your big objectives, and then…
The Art of 6 Simple Questions
How often do you run into a road block when creating killer content? What do you do to keep your blog, video,…
5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection
A recent campaign from TD Canada Trust demonstrates the power of human-to-human contact in an increasingly social world and provides lessons other…
What Makes Content Shareable & Why It Matters for SEO
Not all content marketing practices yield equal results. In today's landscape of SEO and social media, shareability is one of the most…
Want to Measure Social ROI? Start with These 5 Cross-Channel Metrics
One reason for the difficulty of measuring social ROI is that data from the networks is hard to get and connect to…
How to Create a Social Media Friendly Landing Page
The same psychology that applies to crafting an engaging social media post should apply to the pages those posts lead to. Each…
Twitter Cards: A Quick Start Guide
Twitter cards are one social media marketing tool you can't afford to ignore. By going beyond basic tweets to include videos, pictures,…
10 Social Media PR Lessons From #OITNB
With the big push in content marketing and the use of social media as a commonplace tactic for brands, rising above the…
How to Optimize Your Content Strategy With Social Listening
If you understand what your customers are saying, what they need, and how they want to get it, you can craft the…
Google Love Grows, Bing Satisfaction Drops Among U.S. Customers [Survey]
Love it or hate it, Google is loved by customers. Bing? No so much? And Yahoo, the love is pretty much gone.…
Mobile: 34% of Organic Search, 42% of Social Traffic in Q2 [Report]
RKG released its digital marketing report for Q2 2014 and found organic traffic comprised 31 percent of all website visits in Q2,…
Google to Close Orkut Social Netwok
Google is closing the doors on its social media service, Orkut, to focus on more profitable areas of its business. The tech…
5 Boring Companies With a Fascinating Social Strategy
Some "boring" companies have proved that even the boring can become fascinating when smart people are at the helm. Here are five…
Microsoft Kills Sponsored Post Program After Attracting Matt Cutts’ Attention
When your social media campaign attracts the attention of Google's chief spam fighter Matt Cutts, it usually isn't a good sign. That's…
4 Ways to Make Sure You Find the Right SEO Job
Finding a new job is a two-way street. It's a marriage. The decision to work together is just as much the job…
Life After a Link Apocalypse
What happens if your site gets hit by Penguin or a manual penalty, you lose rankings for your main keywords, and you…
Happy Birthday, Bing: Microsoft’s Search Engine Turns 5
Today marks the fifth birthday of Microsoft's Search Engine, Bing. Here's a brief look back Bing, from its launch in 2009, how…
Link Building for Real Estate Websites
Professional home stagers transform homes into showrooms. To get more links to your real estate website and attract more traffic, you also…
5 Reasons to Include Polling in Your Social Media Strategy
Polling is one of the most powerful tools brands can incorporate into a social strategy. Here are five reasons why you should…
Organic Social Media: Why Marketers Must Join the Conversations
The opportunity to reach your customers on social networks is enormous. What should marketers who are overly dependent on paid media in…
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