Social media.
How brands should meet customers in their new (virtual) reality
Brands are increasingly providing online shoppers with great virtual interactions. Here's how to create compelling marketing around these evolved websites.
Six ways to steer marketing in the post-pandemic world
The COVID-19 pandemic changed the way consumers behave. Six strategic tips to help you market in the nearly post-pandemic world.
Five strategies to promote your business using LinkedIn Stories
How to promote your business using LinkedIn stories.
What a chaotic digital media landscape means for advertisers as 2020 ends
Media buying has recently become more strategically important. The chaos of 2020 won’t change that, but it could create new pressures.
Social media analytics 101: The data that matters most
What stats should be analyzed first? What metrics to choose? How to analyze the collected data? This article covers social media analytics…
Need to step up your social media marketing? Follow this recipe
Boosting your social media advertising means capturing the right audiences at the right times. 3 essential ingredients for better sponsored post engagement.
How questionnaires can help you evolve your product or business
Customer feedback is key for business and a list of effective methods to collect customer feedback and utilize questionnaires to maximize satisfaction.
How C-suite derives business value from social media: Q&A with Hootsuite’s VP of Corporate Marketing, Henk Campher
An insightful conversation on social media 2020, the increased consumer appetite, shifting behaviors, and the value it has created for brands right…
Seven smart ways to upgrade your ecommerce content marketing strategy
92% businesses consider it an asset and it gets you 3X more ROI vs paid search. Strategic ways to use ecommerce content…
Social media techniques to integrate into your digital PR strategy
Pitching digital marketing content doesn’t have to be dry and robotic. Establishing a connection on social media can be the first step…