Social media.
How to navigate social media marketing trends
Despite shifting social media marketing trends, even smaller businesses can harness a successful digital strategy with some innovation and creativity.
Top 15 Chrome extensions for social media marketers
From theme-based to technical coding-related, these top 15 Chrome extensions will make social media marketers more productive, smart, and efficient.
Creating viral content: Is it possible to harness viral trends?
Do viral trends come out of nowhere or do they share some common traits? Experts have different views.
What you must know about TikTok for business
How can you monetize the enormous popularity of TikTok for business to your advantage? Let’s find out.
How to drive digital innovation necessary during the pandemic
Before the arrival of COVID-19, digital transformation was well underway in most sectors of the American economy from manufacturing to retail. Here,…
Five content promotion strategies SaaS marketers should implement today
Having a content promotion strategy is essential to build your content marketing success. Try out these five tactics to give your content…
Content marketing fails: How to analyze and improve
What do you do when you follow a content marketing guide but it fails anyway? Here are all the ways you can…
Top five tips to use Twitter’s new Voice Tweets feature
Twitter has unveiled Voice Tweets, giving your brand 140 seconds to get a message across. Try these tactics for maximizing the platform’s…
How to optimize for the Instagram algorithm in 2020
Understanding the logic behind the Instagram algorithm is the safest way into users’ feeds. Here's all you need to know about it.
What will make your brand stand out on LinkedIn in 2020?
LinkedIn is the most trusted platform for Fortune 500 companies and can open several doors for your brand, provided you know how…
Seven important metrics to measure content marketing ROI
ROI is an effective way of determining marketing success, but B2B marketers aren't crazy about it. What metrics can they use to…
Seven brand health metrics and how to measure them
Struggling to figure out where your brand's strengths and weaknesses are? This article will help understand and measure all common brand health…
How A/B and multivariate testing can skyrocket your social media conversions
Less than a quarter of marketers are satisfied with the conversion rates they achieve today. Peter Jobes shows the many ways how…
Four strategies to maintain your social media activity during a crisis
Troubling times like the COVID-19 outbreak have made businesses struggle to maintain an active social media presence. Strategies to maintain social media…
How to plan your social media strategy for any business
Social media plays a vital role in any business growth. Whether it's a B2B business or a B2C, know how to plan…
Hottest user-centric video advertising trends of 2020: CTV, vertical, and social formats
Video advertising trends are the growth drivers of the marketing landscape. Ivan Guzenko shares his thoughts on the trendiest ad formats and…
Chaotic communication: COVID-19 is rewriting our cultural rules of connection
Open Mind Strategy's Megan Routh shares four crucial shifts in online behaviors that serve as lessons to help your brand pivot successfully…
How to create social media content that builds your brand
While your current social media content and strategy may have worked for the past five years, the next year might look different.…
Online reputation management: Seven steps to success
Get hold of online conversations around your brand. This article covers online reputation management step by step, giving you specific guidelines to…
How the global lockdown is changing user behavior and digital consumption
People have become more open to video content, online shopping, e-learning, and more. Observations of how global lockdown is changing user behavior.
How Twitter is contributing to support masses during the Coronavirus outbreak
As search and social giants are providing special measures, this article takes a look at what Twitter has done to support people…
Five ways to get more product exposure with high powered influencers
ReferralCandy's Raul Galera examines influencer marketing in-depth and the role of high powered influencers in achieving stellar product exposure.
Why these three content types are winning quarantine season
Lead digital PR strategist at Directive, Ashton Newell helps businesses create content that can help businesses reach their people. Observations, tips, and…
Why content campaigns need to be surprising to earn top-tier press
How do you know if your content is worthy of being viral? Fractl's Brand Relationship Manager, Domenica D'Ottavio shares key ingredients of…
Social media insights in a time of social distancing: The relationship between paid and non-paid social
The social distancing era is creating a new online behaviour which is the intersection of paid, earned, shared, and owned marketing, or…
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