SEOs.
So…Should We, or Shouldn’t We?
It seems that a debate has emerged about the importance of “the small stuff” in SEO. Over at Search Engine Land, Jill…
Maximizing Existing Site Traffic to Improve User Retention
Eric Enge reviews the improved SEO performance and user experience created by some relatively simple upgrades in technology.
Search Headlines & Links: May 7, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Selling or Servicing?
Lee Odden recently interviewed Gord Hotchkiss, and the interview covered some interesting ground. In particular, Gord talked about how Google’s moves towards…
How Well Can You Guess the Right Keywords?
Eric Enge reveals suprising results from the ultimate keyword challenge put on by the Wordtracker keyword research service.
In House SEO for Big Brands / Big Sites
While the actual SEO techniques between small sites and large sites do not necessarily change, the hurdles one has to clear can…
Trust is at the Core of the New Web Marketing
Search marketing, and Web marketing overall, is changing. Marketers must understand the value of trust and relationship-building to keep up.
Just One Agency Point of View
Chris Boggs kicks off his column on SEM agency issues with an overview of life as an SEM in a big agency,…
Why Are Search Marketers Getting Social?
The definition of what is and isn't search marketing is expanding to include other related disciplines. The move to social media marketing…
In-Housekeeping 101: Where to Put Your SEO Department
In-house columnist Jessica Bowman offers advice for deciding where in-house SEO/SEM fits into your organization, noting there is no single answer for…