SEM.
Search guru Danny Sullivan becomes Ad Age Digital’s newest columnist
In yet another sign that search marketing is now mainstream marketing, Ad Age Digital’s newest columnist is none other than search guru…
Search Headlines & Links: Jan. 29, 2007
A selection of stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web: From the SEW…
Keyword Research Industry Still Lacks a Clear Choice
Keyword phrase research is perhaps the most important part of any Search Engine Marketing campaign. The ability to pinpoint the phrases used…
February Internet Marketing Seminar in North Carolina
Ron Jones of Symetri is organizing an Internet marketing seminar in Greensboro, North Carolina on February 23, 2007. According to Ron, the…
SEMPO: A Look Ahead
The search marketing industry group sees 2007 as a year of growth and stabilization.
Search & Outdoor: Separated at Birth?
Apparently SEM is not so different from outdoor advertising — you know, billboards and such. At least that’s what Intrapromote’s Eric Dafforn…
Yahoo To Add Quality Score To Panama Feb. 5th
Below is the official press release from Yahoo! regarding the addition of a Quality Score to Panama. UPDATE Conversation with Gaude Lydia…
SEMPO Launches Training Program
A new Web-based SEM training program, SEMPO Institute, is open for enrollment. The first course, “Fundamentals of Search Marketing,” provides a high-level…
Weather.com’s SEO Efforts Rest Heavily on Analytics
Data from Coremetrics Web analytics informs virtually all of the site's search marketing efforts.
Using Web Analytics to Drive SEO Decisions
When creating a search marketing program for Weather.com, the marketing team at The Weather Channel Interactive depended heavily on Web analytics to…