SearchEngineWatch.
How to Make Videos for YouTube Mobile
YouTube Mobile gets more than 600 million views a day, making m.youtube.com the #2 video-viewing website in the world – right after YouTube itself. Interested in learning how…
SEO, Why You Are Doing it Wrong
Trent Harbour's site was bitten by Penguin. This is a cautionary tale of missteps towards the problem of ranking on search engines.…
Ford Retains Confidence in Facebook Ads as GM Quits
Automaker tells ClickZ it will continue advertising on the social site. While General Motors may halt Facebook advertising, according to a Wall…
Google Penguin Update: Impact of Anchor Text Diversity & Link Relevancy
Google’s Penguin Update, much like Panda last year, has angered SEOs and webmasters, most of whom say they have played by Google’s…
Hit by Google Penguin? An In-House SEO Crisis Management Plan
What can in-house SEOs do if/when Google’s algorithm updates, such as Penguin, hit your website hard? Besides avoiding SEO shortcuts to get…
Microsoft Advertising Rebrands as Bing for Small & Medium Businesses
Microsoft Advertising has rebranded their small and medium business division as Bing, in an effort to help SMBs better navigate the ad…
Top 5 Dead Giveaways of SEO Con Artists & How to Protect Yourself
Assumptions, strategies, and tactics change so rapidly in our industry that it’s hard for most small businesses to keep up, let alone…
YouTube Boosts AdWords for Video With Ambassadors, How-to Guide & $75 Ad Credits
In addition to introducing some new features to AdWords for video, YouTube is also creating an Ambassador program, providing an Advertiser Playbook,…
Negative SEO: Looking for Answers from Google
It seems we're finally starting to see more of what many have suspected: that others can indeed affect your rankings with bad…
PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts
Two new Q1 2012 paid search reports reinforce the strong growth of the PPC market, driven by higher click-through-rates and lower costs-per-click…
Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?
Yahoo will layoff thousands of employees starting this week as part of a major company restructuring. A report indicates Yahoo is also…
Mobile to Account for 25% of Paid Search Clicks on Google in 2012 [Study]
Tablets and smartphones offer huge opportunity for advertisers, boasting lower costs per click and conversion with higher click-through rates. A new study…
Zenya Introduces Keyword Repository Categorized by Searcher Intent
Categorical keyword repository Zenya has unveiled their new keyword database. Zenya’s database is over 1.4 billion keywords strong, 600 million of which…
Instantly Find & Follow New Friends via the #SESNY Tweetwall
SES New York 2012 is over... that was good wasn't it? It's not just the incredible content that makes SES a brilliant…
Multi-Touch Attribution Study Finds Organic Search Greatly Undervalued
SlingshotSEO outlines a step-by-step process for marketing channel valuation and prioritization based on multi-touch attribution. Their analysis looked at more than 23…
4 Creative Ways to Use the New Facebook Brand Pages
With Facebook set to switch over brand pages to the new Timeline style, we look at a few creative ways to use…
Bing Linked Pages Simpler than Google+ Author Markup
At first glance Bing Linked Pages sounds like an answer to Google's content authorship markup. However any resemblance is short lived as…
When Will Social Search Engine Volunia Deliver its Quantum Leap?
Volunia is the brainchild of search engineer Massimo Marchiori, credited with inspiring PageRank as we know and love it with his Hyper…
Twitter Brand Pages Adding E-Commerce, Contest Features?
Twitter is rumored to be planning a host of new features to Brand Pages this year, including contests, sweepstakes and e-commerce as…
Google Encrypted Search Going Global
Encrypted search is expanding internationally for signed in Google users, Google announced yesterday. That means you can expect to find less search…
How to Understand Your Google “Not Provided” Traffic
By using the process outlined in this article, you can get a very good understanding of what the Google “not provided” data…
SEMRush to Add Google AdSense Advertiser Report
SEMrush is set to launch their new AdSense Advertiser Report as part of their SEO toolkit. The report offers downloadable data on…
Google’s New Page Layout Update Targets Sites With Too Many Ads
Is your website ad heavy? You may be in trouble. Google has announced a new algorithm tweak that will lower the rankings…
Twitter Enhanced Profile Pages: Brands Share Wins & Tips
A recent eye tracking study offered a look at user reactions to elements of brand pages on Twitter, including Promoted Tweets, embedded…
Search Quality & Twitter’s Outrage: Industry Reaction to Google Changes
Backlash to Google’s Search Plus Your World has been fast and furious. Twitter went off the deep end and tech journalists are…
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