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SearchEngineWatch.

Everything we have published on SearchEngineWatch. 880 articles
Latest in SearchEngineWatch

How to Make Videos for YouTube Mobile

YouTube Mobile gets more than 600 million views a day, making m.youtube.com the #2 video-viewing website in the world – right after YouTube itself. Interested in learning how…

By Greg Jarboe · 04 Jun 2012

SEO

SEO, Why You Are Doing it Wrong

Trent Harbour's site was bitten by Penguin. This is a cautionary tale of missteps towards the problem of ranking on search engines.…

By Jonathan Allen · 22 May 2012

PPC

Ford Retains Confidence in Facebook Ads as GM Quits

Automaker tells ClickZ it will continue advertising on the social site. While General Motors may halt Facebook advertising, according to a Wall…

By Christopher Heine · 16 May 2012

SEO

Google Penguin Update: Impact of Anchor Text Diversity & Link Relevancy

Google’s Penguin Update, much like Panda last year, has angered SEOs and webmasters, most of whom say they have played by Google’s…

By Danny Goodwin · 06 May 2012

SEO

Hit by Google Penguin? An In-House SEO Crisis Management Plan

What can in-house SEOs do if/when Google’s algorithm updates, such as Penguin, hit your website hard? Besides avoiding SEO shortcuts to get…

By Bob Tripathi · 04 May 2012

Industry

Microsoft Advertising Rebrands as Bing for Small & Medium Businesses

Microsoft Advertising has rebranded their small and medium business division as Bing, in an effort to help SMBs better navigate the ad…

By Miranda Miller · 02 May 2012

SEO

Top 5 Dead Giveaways of SEO Con Artists & How to Protect Yourself

Assumptions, strategies, and tactics change so rapidly in our industry that it’s hard for most small businesses to keep up, let alone…

By Garry Przyklenk · 02 May 2012

Video

YouTube Boosts AdWords for Video With Ambassadors, How-to Guide & $75 Ad Credits

In addition to introducing some new features to AdWords for video, YouTube is also creating an Ambassador program, providing an Advertiser Playbook,…

By Greg Jarboe · 23 Apr 2012

SEO

Negative SEO: Looking for Answers from Google

It seems we're finally starting to see more of what many have suspected: that others can indeed affect your rankings with bad…

By David Harry · 20 Apr 2012

PPC

PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts

Two new Q1 2012 paid search reports reinforce the strong growth of the PPC market, driven by higher click-through-rates and lower costs-per-click…

By Miranda Miller · 18 Apr 2012

Industry

Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?

Yahoo will layoff thousands of employees starting this week as part of a major company restructuring. A report indicates Yahoo is also…

By Danny Goodwin · 02 Apr 2012

Mobile

Mobile to Account for 25% of Paid Search Clicks on Google in 2012 [Study]

Tablets and smartphones offer huge opportunity for advertisers, boasting lower costs per click and conversion with higher click-through rates. A new study…

By Miranda Miller · 28 Mar 2012

Industry

Zenya Introduces Keyword Repository Categorized by Searcher Intent

Categorical keyword repository Zenya has unveiled their new keyword database. Zenya’s database is over 1.4 billion keywords strong, 600 million of which…

By Miranda Miller · 26 Mar 2012

Social

Instantly Find & Follow New Friends via the #SESNY Tweetwall

SES New York 2012 is over... that was good wasn't it? It's not just the incredible content that makes SES a brilliant…

By Jonathan Allen · 23 Mar 2012

Analytics

Multi-Touch Attribution Study Finds Organic Search Greatly Undervalued

SlingshotSEO outlines a step-by-step process for marketing channel valuation and prioritization based on multi-touch attribution. Their analysis looked at more than 23…

By Miranda Miller · 15 Mar 2012

Social

4 Creative Ways to Use the New Facebook Brand Pages

With Facebook set to switch over brand pages to the new Timeline style, we look at a few creative ways to use…

By Kaila Strong · 15 Mar 2012

Social

Bing Linked Pages Simpler than Google+ Author Markup

At first glance Bing Linked Pages sounds like an answer to Google's content authorship markup. However any resemblance is short lived as…

By Jonathan Allen · 14 Mar 2012

Industry

When Will Social Search Engine Volunia Deliver its Quantum Leap?

Volunia is the brainchild of search engineer Massimo Marchiori, credited with inspiring PageRank as we know and love it with his Hyper…

By Miranda Miller · 14 Mar 2012

Social

Twitter Brand Pages Adding E-Commerce, Contest Features?

Twitter is rumored to be planning a host of new features to Brand Pages this year, including contests, sweepstakes and e-commerce as…

By Miranda Miller · 08 Mar 2012

Analytics

Google Encrypted Search Going Global

Encrypted search is expanding internationally for signed in Google users, Google announced yesterday. That means you can expect to find less search…

By Danny Goodwin · 06 Mar 2012

Analytics

How to Understand Your Google “Not Provided” Traffic

By using the process outlined in this article, you can get a very good understanding of what the Google “not provided” data…

By Dave Davies · 02 Feb 2012

Industry

SEMRush to Add Google AdSense Advertiser Report

SEMrush is set to launch their new AdSense Advertiser Report as part of their SEO toolkit. The report offers downloadable data on…

By Miranda Miller · 30 Jan 2012

SEO

Google’s New Page Layout Update Targets Sites With Too Many Ads

Is your website ad heavy? You may be in trouble. Google has announced a new algorithm tweak that will lower the rankings…

By Danny Goodwin · 20 Jan 2012

Social

Twitter Enhanced Profile Pages: Brands Share Wins & Tips

A recent eye tracking study offered a look at user reactions to elements of brand pages on Twitter, including Promoted Tweets, embedded…

By Miranda Miller · 17 Jan 2012

Industry

Search Quality & Twitter’s Outrage: Industry Reaction to Google Changes

Backlash to Google’s Search Plus Your World has been fast and furious. Twitter went off the deep end and tech journalists are…

By Miranda Miller · 13 Jan 2012

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