SearchEngineWatch.
Google Expands Sitelinks on Mobile SERPs
Links on Google's mobile search results are now expandable. According to the British SEO who pointed this out over the weekend, the change is about device unification and…
Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits
After recovering from Panda, it’s easy to quickly celebrate and move on. But instead of dancing in the streets, you should perform…
Don’t Forget to Invest in Content (Not Just “Content Marketing”)
Don't let excitement for content marketing blind you to other uses for content, like brand building, increasing conversions and setting up a…
What’s the Deal With Links From M.Biz? Should You Disavow?
Do links from m.biz have a negative SEO impact on your site? Do you need to disavow them to be safe?
Dare to Hack Data With Bing at SES Denver
At SES Denver on October 16, Bing's John Gagnon will discuss the importance of using the right data as opposed to just…
Bad Link-Building You Should Be Doing
In a lot of cases, links from methods that many would consider bad are not just part of a natural profile but…
Lost and Found: How Top E-Commerce Brands Stack Up With Site Search
Recent analysis by the Baymard Institute shows top e-commerce brands fall short with site search results and highlights the need for brands…
Google Creates Shopping Campaigns “Upgrade Tool” for AdWords Advertisers
After announcing AdWords would retire its Product Listing Ads product in August in favor of Shopping campaigns, Google is trying to motivate…
RetailMeNot Crushed by Panda in Q2, But Partially Recovers
In an earnings call, RetailMeNot reported a loss due to the rollout of Google Panda 4.0, but said it was experiencing a…
Danny Goodwin Leaves Search Engine Watch, Thank You & Goodbye
Today marks Danny Goodwin’s last day as my editor (and many others) at Search Engine Watch. So I want to take a…
How to Make AdWords Paid Search Work for You – 7 Important Steps
Want to make your AdWords PPC accounts work better for you? By using these seven routine tasks, you can be not only…
Google Search Quality Guidelines Now Reward Expertise, Authority, Trust
The latest version of Google's "human rater handbook" aka search quality evaluation guide has leaked once again, and gives us more clues…
Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers
In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at hundreds of U.S. search marketers (SEMs)…
Lucky Duck: Why Things Are Going Swimmingly for DuckDuckGo
DuckDuckGo continues to grow its user base, passing 1 billion searches early this year, and continues to integrate into our lives, with…
Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits
Panda is a confusing topic for many webmasters. This post covers new learnings from Panda 4.0 and provides three analogies that can…
Content Creators Ranking Checklist: How Quality Scores Influence
Even though Google has done away with author images, content creators should pay attention to authorship, as media companies are placing more…
Keeping Your Head Above Water in the Google Lagoon
Keeping up with Google's changes can be almost a full-time job. Here are some tips and tricks for keeping abreast of the…
Google Kills Google+ Direct Connect Feature
The Google+ Direct Connect feature in which you could quickly find Google+ pages in the search results by using the "+" command…
SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools
The original search marketing event returns with SES Atlanta. Here's a preview of the one-day event on July 9, which will feature…
Do-It-Yourself Promoted Pins Premiere on Pinterest
Pinterest announced that it was testing do-it-yourself promoted pins on a small group of businesses, and looking to collect feedback from many…
Hub Link Building With Majestic SEO
Majestic SEO's Clique Hunter should be one of your go-to tools for link building due to its focus on sites that are…
How to Use Google Analytics Site Search Reports
If your website has a search bar, you need to ensure you’re making the most of this valuable report in Google Analytics.…
Google Targets Spammy Queries With Payday Loans Algorithm Update
Over the weekend Google released an update to their algorithm most commonly referred to as the "payday loans update." Google said it…
Top Brands Now Testing Pinterest Promoted Pins
Pinterest announced the next phase in promoted pins testing with some heavy-hitting brands primed for Pinterest's target audience. Brands include Kraft, Target,…
Content Marketing: The 4 Most Critical Components to Measure & Analyze
Content marketing has nuances that are important to understand and master, especially when measuring and analyzing its effectiveness in driving real business.…
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