PageRank.
PageRank Sculpting: Welcome Back to High School Hell
Google's new rules affecting PageRank sculpting bring us back to high school. Instead of letting us vouch for our cool friends and…
Following the Nofollow Kerfuffle
Matt Cutts says Google changed its handling of nofollow last year, but no one noticed. Can that really be what happened?
Google Further Clarifies Nofollow and PageRank Sculpting
Earlier this month, Matt Cutts shared with search marketers that Google had begun treating nofollow differently, especially in regards to “PageRank sculpting,”…
Combining Trust and Relevance
When search engines measure the level at which they trust Web sites, and that trust is topic-specific. What's that mean for new…
SearchDay | The Best Links Come from Knowing Thy Self
Today's search engine marketing news and opinion: The Best Links Come from Knowing Thy Self; Microsoft Debuts New Bing TV Ads; Google…
SearchDay | Google Changes Course on Nofollow
Today's search engine marketing news and opinion: Google Changes Course on Nofollow; GM Won't Come Back from Bankruptcy, If Searches are Any…
Google Changes Course on Nofollow
Google used to advise SEOs that using the nofollow attribute on internal links could help save PageRank for more important pages. Now…
SEO Challenges of Restructuring a Site
It's one thing to make simple changes, where a page on the new site corresponds exactly to every page on your old…
Is SEO the Real Google Killer?
This morning the Guardian UK published a scathing analysis of Google, SEO and the launch of Cuil. In his article, Chris Williams…
SEW Experts: Internal Links And My High School Evolution
Understanding internal linking is made easier by comparing it to high school. In today’s link building column, “Internal Links And My High…