Matt Cutts.
The Art (or Science) of Building Links
How we assess others and build our professional networks is a lot like how we assess the quality of a web page,…
Optimizing for the User Experience
Eight steps designed to help webmasters re-prioritize day-to-day activities that will increase conversion rates, keep visitors around longer, and hopefully improve rankings.
Google Search Index Gets Caffeine Shot
After just under a year of public testing, Google is finally adding some flavor to its search engine and rolled out Caffeine,…
Crawl, Index, Rank, Repeat: A Tactical SEO Framework (Part 2)
Indexation is a critical component of the crawl, index, rank equation. Clean up your index and provide consistent hints and directives to…
You’ll Never Guess Who Is Similar to Matt Cutts?
Yesterday, The Official Google Blog talked about “Discovering pages ‘similar to” ones that you like.” Today, Search Engine Watch invites you to…
Google Using Site Speed in Web Search Ranking
The Official Google Blog has made it official: “We’re including a new signal in our search ranking algorithms: site speed.” Posted by…
The Unlikely Heroes of Search and Social Media
Line up the unusual suspects. When Terrence Kelleman made a video about his Magic Magnetic bracelet, he had no idea that YouTube…
Do Top Students Get to Pray in Google Church?
Competitive spaces require creative methods for getting well ranked. But are big PPC spenders given SEO leeway?
Focus on the User
How do you make sure that your Web site is user friendly? Here are some tips to avoid setting yourself up for…
UPDATE: Google Caffeine to Launch After Holidays (For the Most Part)
Earlier today, news broke that Google’s new index would launch soon. The news was simultaneously exciting and disconcerting since most SEOs and…