Matt Cutts.
Website Traffic Down? Might Be Google EMD Update, Might Be New Panda Update
Google has confirmed that a Panda update rolled out almost simultaneously with their recent Exact Match Domain update, causing much confusion amongst…
SEO 101: Meet the White Hats, Gray Hats, Black Hats & Asshats
On the heels of yet another “SEOs are just gaming the system and taking advantage of poor users” article, it’s time to…
Google Warns of Upcoming Exact Match Domain Algorithm Change
A tweet from Google’s head of web spam spells trouble for webmasters who have relied on keywords in their domain name to…
Google Wants You To Use Keyword Metatags… No, Really
Google has announced a new keyword metatag for Google News-accredited blogs and websites, allowing webmasters to offer the engine more information via…
Google’s Anatomy
CEO Larry Page referred to Google+ as the company’s “social spine” in an earnings call earlier this year. If Google+ is the…
When Machines Start Writing Back: My Problem With DataPop & Automated Content Creation
Through their Creative Science technology platform, DataPop leverages the power of big data analysis to automatically generate PPC ad creative. Are human…
Google’s Rating Guidelines Adds Page Quality to Human Reviews
A new version of Google’s human rater handbook has hit the web. The 161-page General Guidelines document, version 3.27 dated June 22,…
Is Google Search Really Only 18.5% Organic Results?
Does the default "above the fold" area of a Google search result page contain only 18 percent “actual search results”? One author…
Spotlight Keynote With Matt Cutts #SESSF
Google’s Distinguished Engineer Matt Cutts was the headline attraction this morning as SES San Francisco 2012 Day 2 kicked off. Cutts joined…
SES San Francisco Day 1 Coverage #SESSF
Matt Cutts is returning to SES. Avinash Kaushik taught everyone how to make lots of money. All that, plus a day filled…