Matt Cutts.
Link Building: Get Relevant or Die Trying
It's paramount to prioritize domain relevancy the same way you would domain trust and authority, and strive to build "on-topic" links as…
Google Penguin Tightens the Noose on Manipulative Link Profiles [Report]
A new report says that Google's Penguin update is getting stricter. Initially, websites with about 80 percent manipulative links saw their rankings…
Is Human Engagement Google’s New Ranking Factor for 2013?
As Google incorporates more end user signals and data, the safest way to have a natural footprint is to forget shortcuts. Always…
Matt Cutts: Google Adding Panda to Real-Time Algorithm
Google Panda will soon evolve from monthly (or so) manual refreshes to a constant part of Google’s real-time algorithm, according to Google’s…
Google Panda Update Coming Within Days; ‘Next Generation’ of Penguin in Works
You can expect another Google Panda update to roll out this Friday or Monday, according to Google’s Distinguished Engineer Matt Cutts. Also,…
Matt Cutts: Merchant Quality to Affect Google Search Rankings
Google's Distinguished Engineer Matt Cutts has hinted at an upcoming Google update that is aimed at protecting searchers by lowering the rankings…
Dramatically Raise the Value of Any Piece of Content with These 27 Tactics
By implementing these tactics (which range from keyword targeting to link analysis to content usability tips), you will dramatically improve the value…
UK Flower Site Banned from Google for Advertorial Links Sees Rankings Restored
UK flower delivery site Interflora, banished from Google’s UK searches after it placed about 150 advertorials on regional news sites, is out…
Meaningful SEO Metrics: Moving Beyond PageRank
The days when upper management was impressed by subtle changes in PageRank have been replaced by questions about lifetime value, return on…
How to Conduct a Link Audit
A comprehensive link audit is the first step in developing any digital marketing plan. Learn how the data you uncover from a…