Building brand awareness with long-term value in organic search requires a strong digital PR campaign. Use these tips to create and execute a successful online PR strategy.
Paid campaigns, recirculating popular content, being location-specific and developing mutually-promotional relationships are a few steps toward using content to drive more traffic.
Apple has purchased GPS software company Coherent Navigation in an attempt to make its location search comparable to Google Maps.
Google isn't just dominating search, but digital advertising across the board.