Google.
Are You Making Any of These 5 Ad Testing Mistakes?
PPC allows you to easily split test ads. The ease of split testing can lead people astray, leading them to pause the better ad and use the under-performing…
Jackie Robinson Google Doodle Celebrates Major League Baseball Trailblazer
Celebrating what would have been his 94th birthday, Google in honoring Jackie Robinson, the first African-American to play in Major League Baseball,…
SEO Fail! 10 Most Commonly Overused Website Techniques
Too often, websites pick up a technique just because another site uses it thinking it's amazingly cool. But flashy techniques like infinite…
How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases
Research, Comparison, and Buy represent the three basic phases of online purchase behavior. Connecting the dots between the customer’s problem and your…
4 SEO Tasks Small Businesses Must Do Every Month
Many small business websites do on-site SEO poorly or not at all, which means less rankings, search traffics, potential customers, and business.…
Google Maps North Korea – Including Gulag
With the assistance of locals, Google has updated its Maps to fill in many of the blanks of North Korea's most remote…
YouTube Readying Premium Service Launch?
YouTube is reportedly working with a group of channel producers on a platform that will allow channels to charge users to access…
Valentine’s Day 2013 PPC Tips
February 14th is just around the corner. That means it’s time to get your PPC campaigns in check for Valentine’s Day. Here…
The New SEO: Search Marketing Integration
The days of SEO as a distinct, independent discipline are numbered. SEO is fast evolving into a more creative, diverse, and challenging…
Google Catalogs Design Tips: How to Best Showcase Your Products
This guide reviews the differences of digital vs. print catalogs, offers tips on how to best present your products on Google Catalogs,…
Why & How Google Hands Over Users’ Data to Governments
When Google is able to, it notifies users that someone has come knocking for their information – whether it's search query history,…
Google+ Tells Businesses Using AdWords Express Will Grow Followers
Looks like Google is once again trying to sell local business owners with a Google+ page on the idea that AdWords Express…
Google Faces Safari Tracking Lawsuit in UK
Twelve plaintiffs have banded together in the UK to file a lawsuit against Google, which could open Google to damage payments –…
Competitive Analysis: How to Become an SEO Hero in 4 Steps
Spending time understanding and tracking trends in your competitive landscape will positively impact the metrics you care about. And sharing both the…
How to Use Google Analytics Advanced Segments
Advanced segments are the tool that expands the repertoire of possible Google Analytics analysis up to near-unbelievable levels. If you want to…
Make the Most of Your Social Media Interactions: 9 Tips
If you really want to optimize your social media strategy, some discovery, planning, and measurement must take place. These nine tips will…
SEO Recruitment Tips For Employers & Candidates
Recruitment is a make-or-break activity for SEO teams. Recruit the right person, you’re golden! Here’s how employers can find a great SEO…
Keys to SEO: Content & User Experience – Interview With Bing’s Duane Forrester
SEO is leaving behind its history of being a bunch of tactical executions and becoming more of a high-level strategic affair –…
Is Your Quality Score Costing or Saving You Money?
When it comes to AdWords Quality Score, everyone knows from best practices that increasing this magic number is beneficial for rankings and…
Can Facebook Graph Search Disrupt the Google Habit?
Google is useful and the value of Google gets continually reinforced to consumers, day in and day out. Ultimately, a new search…
How to Prepare Your Google Shopping Feed for Google Catalogs
These tips and strategies on how to clean up images (duplicates, pixelated, or lacking), as well as how to write titles and…
Using Footer Links to Diversify Your Backlink Profile
To create a natural and diverse backlink profile, you can make simple changes to fix four common issues: zero relevancy, all links…
PLAs are Here to Stay: A Few Tips on How to Take Advantage
Now that the dust has settled from Google's transition from free to paid and from the Q4 spike, many of the questions…
Google, I Think I Love You … So What Am I So Afraid Of?
What if Google someday decides it no longer loves your site? It stops sending traffic your way, drops your rankings, blocks access…
3 Hot Bing Ads Features for 2013 from a Certified Search Nerd
Bing Ads rolled out many new features at a rapid pace in 2012. Gain time, insights, click volume, and conversions in 2013…
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